4 Great Ways to Market Your Mobile App Marketing on Social Media
You spend months on mobile app development and take lots of load in ensuring its usability for the end user. After a lot of efforts and financial investments, your app is finally ready and all set to launch. This may seem as an end to your journey of a successful Magento mobile app development. Your role doesn’t end at the publishing stage as it’s not easy to make your app stand out from more than 1.5 million apps already available for the users.
You want to create demand for your mobile app and drive more people to download and use your app. But how?
Social media can be your best-suitable partner to promote your app in your market and drive more demand. Let’s know how to make use of Social media to promote your mobile app.
Pre-Launch Buzz
The most vital part of your mobile app marketing is the time before you actually launch it for the users. There must be some pre-launch buzz created on the social media platforms, including some first-timer discount offers can be great support. This ensure increasing awareness about the value-add your app offers to the online shoppers and how useful it will be to make things easier.
People do love the newest and latest app on the market and most of the people search for the new apps through the platforms like YouTube videos, blogs, and tutorials online. So make sure your app name and its functionalities are available for those who don’t rely only on Google Play Store.
Plan Ahead
Regardless of the type of app you’re promoting, planning in advance lets you make the most of your time spent on social media promotions. This lets you know the target audience and potential for your brand and products in a particular geographical region. When preparing a Magento mobile app marketing plan, make sure to ask yourself some important questions.
· Which social network channel will be suitable?
· What type of content potential audience will want to see and read?
Answers to these type of questions will help you have a better idea about the social media app marketing and to set your budget accordingly. Your budget may vary according to the number and types of social media platforms you want to target for app marketing.
Knowing your target audience better and the social media platforms they prefer using will help you make the best decisions.
Customize Content for Social Media
Social media platforms are gaining popularity as people connect with other users who are actually the humans and not the chatbots. The touch of humane language is the reason behind increasing popularity of social media and customizing your content accordingly will make your promotions more liked and shared. Social media content with more humane tone are likely to be achieve more response from the users.
When preparing content for social media promotions, ask for feedbacks and suggestions as they will allow your potential customers to know about the benefits of your app and will also help you fix the problems other may be facing.
Spread the Word with Influencers
Social media users love to hear about apps and products from friends and family. But, there is another way to make the aware of your newly designed Magento mobile app Marketing – Influencers. Getting your app reviewed from a social media influencer on a prominent platform like YouTube will bring your app huge visibility.
Global online shopping brands offer free samples to influencers to get their reviews on the particular product so more people know about their products and its specification without investing too much on the marketing promotions.
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