4 GREAT REASONS HOTELS SHOULD OFFER VIRTUAL TOURS

Despite being a fairly recent innovation, virtual tours have taken on a number of industries, especially in the real estate and luxury hotel sectors.As guests and customers increasingly rely on the internet to search for holiday destinations and event venues, it is not surprising that digital marketing strategies for hotels have adopted innovative and experienced virtual hotel tours as a high-impact marketing tool for increasing bookings and market share.

What is a virtual tour of the hotel?

A virtual tour of the hotel is a slightly wrong name – it doesn’t always require a VR headset or exclusive technology for viewing (though you can create it with that in mind).Instead, it is created with specialized cameras and apps that create a 360-degree interactive photo or video environment for customers to enjoy from their smartphone, computer or tablet. It allows viewers to walk around your hotel, view the rooms, facilities and view the views at their own pace and from a first-person point of view – just as it would do in person. It is ideal for luxury hotel marketing because it presents what you offer in clear 8k details.

Why offer virtual tours to the hotel?

Hotel marketing strategies are particularly suitable for virtual tours because the product is so visually captivating and focused on creating the feeling of desire-you-have been here. Here are just a few benefits of virtual hotel tours, along with great examples that provide inspiration and advice on how to conduct virtual hotel tours.

#1 – Increase web traffic and bookings

Reports show that hotels presenting virtual tours on their website see customers spending 5-10 times more on their website, get 50% more clicks and 87% more views. Perhaps most importantly, 75% of potential customers say that virtual tours have a positive impact on their purchase decision.In fact, West Hotels by Hilton achieved over 250,000 views and a 7% increase in bookings with their virtual tour campaign.

#2 – Support the customer's journey

Research plays a significant role in the purchasing process of customers in the hospitality sector, with 81% of people reading reviews and testimonials before committing to a booking and 79% of people reading at least 6-12 reviews before feeling confident in making a decision.?Virtual hotel tours give people the chance to feel what it’s like to be in your hotel – a rich, detail-oriented experience that shows that your luxury hotel is the perfect option for their holiday or event.The virtual tour for Atlantis Dubai does a great job of doing this, featuring facilities that illustrate how every guest experiences the 5-star service. Similarly, this simple and elegant reception at Valamar Dubrovnik President Hotel allows you to experience this hotel’s offer in an exciting but detailed way.

#3 – Increase your marketing strategy coverage for your hotel

These interactive tours can be shared on your website and social networks (Facebook, Twitter, Instagram and YouTube), divided into sections for different audiences or frozen into interactive photos.This makes them an effective way to improve your SEO, reach new audiences and interact with your customers. This virtual tour of the Maldives does a great job of showcasing a specific activity available to guests, reaching an audience that may not think about the Maldives, but who is attracted to the love of diving, clean marine environments and the luxury of island life.

#4 –Promotes interaction with clients and guests

Virtual tours are also a great way to reach more people and show them exactly what your hotel offers. In the greatest possible way, without a physical visit, which is particularly important during the COVID-19 pandemic. People change their travel behavior, seek an escape, and are hungry for a safe and luxurious refuge.

Standard professional photography is always good, but virtual tours take this experience to a new level, allowing viewers to interact with your hotel and facilities, develop enthusiasm and anticipation, and conduct detailed research about your offer. all from the comfort of your own home.

The virtual tour of the Hotel and Spa Le Franschhoek achieves this with an amazing effect, with a personalized presentation from the manager, instantly creating a welcoming and engaging environment for visitors.

It’s time to take your hotel marketing to the VR world

With the world of luxury and independent hotel marketing more competitive than ever, virtual hotel tours are cost-effective and versatile marketing products that deliver essential results.?If your strategies Hotel marketing are focused on generating more bookings, reaching a wider audience and generating high-quality digital traffic while supporting an exclusive brand and offer, then virtual tours are the right tool for the job.

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