4 Goals for Mobile App Performance Marketers in 2018

According to comScore, consumers spend nearly half of all time spent interacting with digital media in apps on their mobile devices. It’s boom time for mobile app marketers, and many are attracting sizeable investments from VCs or angel investors. But with money comes fraud, and marketers are struggling to find ways to eliminate it. At the same time, both they and their investors want to see their marketing initiatives deliver tangible business results. To meet both these objectives, I propose that marketers set the following goals for their performance campaigns in the coming year.

See full article here: https://www.adotas.com/2017/12/4-goals-mobile-app-performance-marketers-2018/