4 Game-Changing Insights for Revenue Generation ????
You know what they say: Market showers bring revenue flowers ?????. Or, something along those lines. This edition of Varicent Monthly shares fresh insights to better your go-to-market strategies ??, empower your teams ????, and drive revenue growth ??.??
In this edition, we highlight:?
?
1. A CRO's Guide to Adaptive Compensation Strategies?
Save Your Stress for Playoffs.?
In the game of revenue generation, Chief Revenue Officers (CROs) are like a team captain, leading their teams ????.? But in this game, staying ahead means having the ability to adapt strategies and plans to keep up with the changing landscape of sales compensation.??
James Mulligan developed a guide for revenue leaders, helping them develop strategies to victory ??. It includes:?
AI Power Plays: Explore how AI is reshaping the game of sales compensation strategies.?
Dynamic Defense: Learn to craft compensation plans that align with the behaviors of your sales team, just like a coach tailors plays to match the strengths of their players.?
Scoring Big with Diversity: Discover how diverse compensation structures can maximize impact, like a starting lineup can adapt to any opponent.?
Agile Adaptation Tactics: In the face of shifting market landscapes, embrace change as an opportunity to thrive, not just survive. Learn to anticipate and prepare for market shifts like a seasoned playoff contender strategizing for the next game.?
By embracing change and aligning compensation plans with agile go-to-market strategies, CROs can position their organizations for wins in the playoffs of the marketplace. So, suit up, CROs, and get ready to play the game like champions.??
??
?2. AI-Fueled Decision Making??
The Tortured Sales Department.??
Sales leaders are continually looking for a competitive edge to help their sellers be more productive and drive greater sales attainment. The question remains: Does AI have the potential to transform sales performance management ??????
Martin Fleming , research economist at the MIT-IBM Watson AI lab, author, Fellow at the University of Manchester, and the Chief Revenue Scientist at Varicent, and Joel Shapiro , Professor at the Kellogg School of Management at Northwestern University and Chief Analytics Officer at Varicent, explore this question and:??
?? Why the rate of change in our businesses is accelerating and how sales leaders are adapting.???
领英推荐
? The different types of AI technologies available, and how they can help solve specific challenges.????
? The potential risks of Generative AI and how to mitigate those risks.????
?
Watch Part I of this video series and discover the transformative potential of AI for sales performance management.??
?
3. The Largest SPM Event of the Year?
To Infinity, and Beyond!??
Want to know what happened at the largest SPM event of the year ??? At Accelerate, hundreds of sales performance professionals gathered today over 4 days to learn new ways to fuel go-to-market strategies, empower teams, and drive resilient growth ??.??
There were many notable moments, including 50+ insightful breakout sessions, 20+ hands-on labs for product learning, and a keynote panel discussion all about AI featuring Iain Gray Julie Bedard and Marc Altshuller .
We will be sharing more content from the event in the coming weeks, but this highlight video captured some of our top moments!???
?
4. How Jordan's Furniture Responds to Evolving Market Demands?
“A Solution That Does Exactly What We Need It To Do.”???
How can a respected 100-year old company remain responsive to market demands ?????
Jordan's Furniture was operating with an in-house compensation system. However, as the organization expanded, it became evident that this system was no longer capable of meeting their growing needs. The Jordan’s Furniture team required a more comprehensive and purpose-built solution.??
Jordan’s Furniture needed a more comprehensive and purpose-built solution to meet their growing needs. Discover how Jordan’s Furniture has become equipped to be more agile and responsive to the ever evolving demands of the market, and equipped with a solution that CFO Steve Wholley describes, “does exactly what we need it to do." ??????
?? Get monthly insights, resources, and strategies for sales performance success! Subscribe to Varicent Monthly here.