4 Fourth Quarter Strategies You Need To Implement Now (2024-2025 Edition)
When people and businesses are abundant, they can follow their bliss and spend freely on experimental, expansive stuff and don't need to justify it to themselves or anyone else.
But when money is not flowing like it once was, both businesses and consumers massively cut their budgets and significantly change how they behave financially.
Smart business owners have already determined what 1 or 2 focuses they're spending on this year, with the exception of some pivots they'll make.
Are you going to be there, as one of their priorities or top of mind when they pivot?
They now have to justify their purchases to partners and investors, they need data and results to back up their purchases, they are going to check and double check their competitors, calculate their ROI, and keep their senses keen to finding the next competitive edge that will bring them back to financial security.
Sales are tough for EVERYONE right now. I'm not saying no one is THRIVING, I'm just saying every single person in any kind of sales is going uphill to get them.
Here are some tips I've found work well this year:
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2. Cold email. My last tip comes in handy here because getting results from cold email practically requires a next-to-free offer. If you have to throw spaghetti at the wall, you might as well have a target! All of my tips right now have one thing in common and that's having a very narrow target. So much can go wrong with paid ads because of all the variables involved (and even spending on organic marketing management can be a waste because whoever you've hired simply can't be passionate enough about your business to make social media magic happen). People are numb to ads as it is, but now they simply don't have the money to spend. With cold email tools, you can find leads that meet your avatar's qualifying criteria... and then deliver them a message and offer that speaks right to them from you, as if you are personally starting the sales conversation.
3. Change your customer's journey. What once worked is now lazy. I want you to zoom in on the customer and make their sales experience more personalized, but use tools to automate parts that enhance the experience in a cool way – not an inconvenient way. For example, I want you to create a quiz that identifies the type of buyer they are and the result is a personalized product recommendation delivered to them via email (and also tags them in your system according to the type of buyer they are, so you can send them specific content). I also want you to be available by phone or appointment and still have a ManyChat bot programmed specifically for your business.
4. Optimize your landing pages. I'm guilty of vague website pages myself... where the lead ends up is the next place they can fall off your funnel. Your website's home page and product/service pages are where they can bounce and you'll never ever know why. Don't expect them to purchase or initiate contact with you from your landing page as it is, ANSWER THEIR QUESTIONS right on the landing page. Give them every possible value proposition you have and make the sale right on the page!! Every time you re-write and design a page of the website, post it to social media and see how it performs.
Most business owners I work with during recessions are too entrenched in their businesses to really understand how the landscape is changing at the time. What they are doing and have always done is not “wrong”, but it's not working because it is not right in their customers faces the way it needs to be during times when people can't see beyond their own headlights. Businesses simply have to adjust their sails and zoom in on the customers until they are able to zoom out again.
You're not doomed. Businesses big and small inevitably face challenges they're meant to pivot through all the time. Personally, I've never been more valuable as a freelancer and I don't feel like the market reflects it back to me right now, but being agile during these times will pay off in the long run (like I have seen it do many times).
If you need a Recession Strategy, message me! I have worked with pros and CEOs in various industries and varying budgets for over 10 years. I've had over 5,000 students on Udemy take my courses and I'm top-rated on Upwork for implementing my marketing strategies. For smaller budgets, I'm available for strategy calls and for larger budgets, I can execute services myself, including many of the software and tools I mentioned in this post.
Have a great day and a profitable 4th quarter!