4 Facebook Ad Metrics You Need to Start Tracking ASAP

It’s true. Digital advertising on Facebook is effective and should be a key part of your marketing strategy.

You can run ads within just a few minutes of setting up your account.

And the diverse audience targeting makes it one of the easiest platforms when it comes to online advertising.

You can target household income, spending habits, laser-focused demographics, and more.

But that also produces a major problem for back-end advertisers:

More metrics than you can possibly keep track of.

When marketing reports and KPIs are due by 5 p.m., what numbers are you compiling?

It’s almost impossible to choose because Facebook has so many metrics to pick from and nearly endless data.

And according to TechCrunch, they plan to add even more!

I don’t need to tell you that marketers have busy schedules with a ton on their plate, so adding more complications, more metrics, and more time (that you don’t have) is not going to fly.

So, what do you do? How do you manage it all?

For starters, you come to terms with the fact that you shouldn’t try to manage it all.

Simply put, you need to narrow your focus to track specific metrics if you want to be more productive.

So let’s take a look at four important Facebook Advertising metrics that you need to start tracking ASAP. [click to continue reading...]