4 Essential Types of B2B Data

If you’re seeking top-tier B2B lead data, you might feel overwhelmed by all of the options available to you. We get it. Here are the types of quality intelligence that will help you and your team deeply understand B2B buyers and refine your prospecting lists:

Basic Contact Details

To start, you’ll need to ensure each contact has basic information so you can reach leads effectively. The contact details should also provide a high-level overview of the individual’s role at their organization and other insights that allow you to personalize your outreach and campaigns to maximize your efforts. The more granular the data, the better your precision and accuracy in crafting messages, emails, and other communications.

Firmographic Data

Firmographics are similar to demographics, but rather than looking at a person’s details, you’re looking at those of an organization, like industry, location, and company size. Leveraging firmographics for B2B segmentation empowers you to create a precise customer profile, enabling targeted market engagement with tailored content. While firmographic data alone may not yield the most relevant content for your buyers, it’s a great place to start your segmentation process.

Technographic Data

Technographics empower you to pinpoint leads and organizations based on their technology stack. There are many categories of technographics your database of choice should thoroughly provide. At Predictiv, we offer insights into 40,000 technographics across a variety of unique vendors, products, and services. All of which you can filter by within our platform.

With advanced technographics, you can identify leads that best align with or complement the solution you’re selling. Technographics also enable you to identify potential buyers currently using a competitor’s product.

For marketing teams, technographics can help shape messaging for campaigns or serve as the foundation of competitive displacement campaigns while sales teams gain a competitive edge by leveraging technographics to build high-quality lead lists poised for your solution.

Intent Data

Intent data?empowers you to identify in-market buyers by analyzing behaviors that align with strong purchasing intent. At Predictiv, we provide comprehensive insights from the industry’s top intent data providers and integrate our proprietary first-party intent intelligence. This fusion results in an unparalleled unified intent score you can’t find anywhere else.

Unlike other B2B data types, intent data examines how and why buyers act the way they do, so it can be difficult to compile a one-and-done checklist of what insights you need. That said, your intent data provider should offer a fully customizable solution that allows you to configure intent topics for highly tailored prospecting and lead management. With the right combination of first-party data and third-party data, your intent solution will empower your sales and marketing teams to focus on the right leads with powerful messaging served at the perfect time.

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