4 essential skills to become the best Digital Marketer!

The rising demand for digital marketers in the market and increasing number of non-skilled new marketer’s perusing career in this field create lot of challenge for brands to establish and maintain the value for their consumers. The scope of digital marketing is huge and requires enormous passion for a new marketer to understand its diversity and innovation. I believe, the digital marketing is an ocean and need to dive in and move forward with confidence and always thrive to learn new techniques.

“According to Grovo’s survey report, 90% of marketers are lacking of digital skills, and only 8% of surveyed companies feel strong in the area of digital marketing.”

Let’s know the essential skills required to kick start your career in digital marketing and how to horn them to achieve your goal –

Search Engine Marketing –

Search engine marketing is always evolving with new updates of Google’s algorithm and drive new marketers to update themselves on a regular basis and implement them correctly in the system. It has two basic elements;

1. Optimizing the website with focused content (Blog article, whitepaper, press releases), right keywords (organic), building sitemap, reviewing the website code level changes and canonicalization, periodic website audit and generating analytics reports.
2. Using paid keyword and media campaigns to drive traffic and fill the pipeline with leads. (e.g. - Google AdWord campaigns)

Tips to start your career as a SEO Analyst –

• Build your own website and optimize it with latest SEO guidelines. To start with can go with free website building sites and implement all the on page optimization SEO techniques. Understand its behavior, performance and improve your knowledge in parallel.
• If you can write content, than start distributing your content across your entire targeted social media channels and drives traffic to your website. It will enhance your content marketing skills and distribution strategy.
• Start sharing your thoughts in social media channels and network with influencers to understand their thoughts and experience.

List of resources to learn SEO –

1. The MOZ’s blog
2. High Rankings Forum
3. Search engine Land
4. Search engine guide
5. Cre8asiteforums

 List of Certifications –

1. HubSpot Inbound Certification
2. Google Analytics Individual Certification
3. Google Webmaster Guidelines

Content Management –

Content is the DNA of digital marketing, writing good quality content aligned to the respective business goals is required for a new marketer. The demand for content marketers having skills in other components of digital marketing is rising. The ability to write good emails, press notes, website copy, e-books, blog articles, presentation proposals, and social media posts are keys to drive successfully in today’s digital marketing.

If you are a writer and looking to become a content marketer you will need to spend more time learning and practicing the digital marketing fundamentals.

Tips to start your career as a content marketer –

• Start your own blogging website to practice digital marketing fundamentals and showcase your writing skills.
• Figure out what you are interested in writing and start guest blogging in your niche area.
• Learn Photoshop and designing basics to create good info graphics, small banners, GIF’s along with good quality content.
• Make a habit of reading more and more books to learn the language, tone and improve your proof reading skills.

List of resources to learn content marketing –

1. Copyblogger
2. Content Marketing Institute

List of Certifications –

1. Online Marketing Institute
2. Content Marketing Institute University

Social Media Marketing –

Social media marketing is very much complex and need deep understanding of target buyer persona, behavior, sharing and engagement. It can take months or some days for some people. The smart way of doing it by landing on your competitors showcase page and have a track of their posts, updates, content sharing pattern and community engagement.

Tips to start your career as a social media marketer –

• Try to create accounts in focused social media platforms and start engaging with targeted audience with content.
• Prepare a social media calendar for each social media platform and divide your content sharing strategy.
• Join various interested groups and listen what others are sharing.
• Increase your connection and build relationship with them by adding value.
• Learn how to be social and engage more and more in all platforms.

List of resources to learn Social media marketing –

1. HubSpot Blog
2. Social Media Examiner
3. Social Media Explorer
4. The future Buzz
5. Constant Contact Social Media Quick starter
6. Buffer Social
7. Simply Measured

List of Certifications –

 Hootsuite Certified in Social Media Marketing

Digital Web Analyst –

The modern marketers need skills in measuring, gathering and analyzing various marketing outreach data. It’s a very much data driven and requires high level understanding of digital marketing key performance indicators and knows how to measure them. The measure focus of marketers to collect focused data that drives action and action leads to acquire more customers and fulfill respective business needs.

List of resources to learn digital analysis –

1. Ocam’s Razor
2. Online behavior
3. Kissmetrics
4. Web analytics World

List of Certifications –

1. Digital Analytics Association
2. Google Analytics IQ Exam
3. MarketMotive Analytics Exam

    4. Adobe Digital Analyst

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