4 Essential SaaS Illustration Design Tips + Best SaaS Illustration Showcase

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Imagine landing on a website, and every page you view has blocks of text…

And more blocks of text. Just trying to visualize it gives us a headache. ??

Without beautifully designed illustrations, every SaaS website would provide the same boring, unengaging experience. That’s why today’s best SaaS websites elevate their visual presence with breathtaking illustrations that educate and excite users about their products.

Curious how top SaaS brands are creating impressive, innovative illustrations? In today’s exciting new edition of SiteSeeing, we are covering the best illustration design practices and today’s most creative SaaS illustrations!

4 Essential SaaS Illustration Design Tips ???

Innovative illustrations on SaaS websites can foster meaningful connections, enhance user experiences, and ensure brands stand out in a crowded digital landscape.

Illustration design?is oftentimes an overlooked part of a company’s visual identity, so today we’re shedding light on the best practices for designing impactful SaaS illustrations.?

Here are four design tips to ensure your SaaS illustrations check off all the boxes.

Tip #1: Embrace Creativity ??

The most impressive SaaS brands never hesitate to think outside the box. Creative illustrations can set your B2B SaaS website apart, create an engaging user experience, and leave a lasting impression on site visitors.?

It's best practice to think about unique ways to represent your product and consider using metaphors or abstract visuals that effectively convey your brand’s message.?

Tip #2: Be Strategic About Placement ??

Strategically placing your SaaS illustrations is key to guiding users through your website. Some examples include drawing attention to CTA buttons or highlighting important content.?

With strategically positioned visuals, users enjoy a more seamless experience learning about your SaaS product’s benefits and outcomes.

Tip #3: Demonstrate Key Product Features ?

SaaS illustrations should serve a purpose beyond aesthetics. Leading SaaS brands often use illustrations to demonstrate their product's key features and functionalities.?

SaaS illustrations offer an opportunity to showcase how your software solves specific pain points, so make sure the designs capture the value of your solution.

Tip #4: Establish Consistency ??

Maintain a consistent visual style across all your SaaS illustrations. Inconsistent designs can make the website appear disjointed and lead to a confusing user experience.?

Therefore, be consistent in color schemes, design elements, and the overall aesthetic to create a cohesive website and brand narrative that’s recognizable to your audience.

Interested in today’s most innovative SaaS illustrations?

By following these tips, you can create impressive SaaS illustrations to enhance your SaaS web designs and create more engaging user experiences on your website!

With the best illustration practices in mind, keep scrolling to explore exceptional SaaS illustration designs that perfectly embody each design tip. ??

Scroll-stopping SaaS Illustration Design Examples ??

Curious about the best SaaS illustrations that impress, intrigue, and inform site visitors??

Explore our shortlist of beautiful illustrations that leave a lasting impression — seriously, these designs have been drilled into our memory for the past week.

Monday.com

Monday's website excels with its dynamic and intuitive illustrations that give visitors an in-depth look into the project management platform. Take this illustration of Monday’s platform UI as an example.

The illustration vividly demonstrates how Monday streamlines sprint management. These visuals serve as practical guides, supporting customer journeys and discovery processes. Characterized by vibrant colors and a modern aesthetic, Monday’s illustrations convey collaboration and effective productivity.

Notion

Notion embraces a playful illustration style with its cartoon-like characters throughout its website. You can find the illustrations scattered across the hero and popping out from behind page components.

While subtle, these illustrations add an element that humanizes their website. Notion already excels in having one of the best UIs in SaaS, and it's impressive to see that carry over to their marketing website.?

Overall, this approach from Notion exemplifies how well-executed illustrations can elevate brand perception and brand identity.

Figma

As our favorite design tool here at Webstacks, it would be wrong of us to skip Figma’s illustrations. Figma does it all - from minimalistic sketches to interactive animations, their graphics create an excellent user experience.

Though the Reports and Template illustrations are distinct, they still follow design guidelines unique to Figma. Figma takes an innovative approach to illustrations no matter where you look, and it speaks to the quality of their design platform.

Craving more of this year’s best SaaS illustrations? We got you covered with 12 of the most impressive SaaS Illustration Examples in 2023.

We hope you enjoyed the SiteSeeing tour across some of today’s best SaaS illustrations! Make sure to sign-up for our email newsletter to access FULL versions of SiteSeeing (you don't want to miss out on our community's design memes).

Looking for more UI/UX design tips and tricks? ?? We got you covered in the next edition. Until next time, happy designing!

Hannah Espejo

Marketing Coordinator @Webstacks

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