4 Essential Keys To Attraction Clients Consistently

One of the biggest mistakes I see a lot of business owners making when it comes to attracting clients is a lack of focus.

Trying to do too many things, and nothing is really making any significant difference.

When I first started my business, I used to sit at my laptop every morning and before long, I’d have lots of tabs open, and I’d be researching, I’d be going down rabbit holes and consuming way too much of other people’s content … instead of creating my own.

If you want to stop wasting time on all those that don’t make a significant difference in your business, it’s time to strip it all back to really what works. Everything gets a whole lot simpler when you focus solely on the things that matter.

To have a sustainable business, you’ve got to simplify and only be focusing on a few solid strategies that work.

Then you can really trust that your business will continue to provide abundantly for you.

If you want a business where you make 10k or more every month, and make a big difference in people’s lives, there are 4 powerful methods that I recommend. Only four. ?these are the exact strategies that I personally use. And they’re the only 4 things that got me to 6-figures in the first 12 months of going full-time in my coaching business.

So here are the four things. Grab a paper and pen and get ready to take some notes.

Drop an r in the comments if you’re ready.

1. Content Strategy

The first thing you need to attract clients consistently is a content strategy. You need a content strategy. This is not a negotiable option. Every business that wants to be successful needs to share compelling content consistently.

Compelling content attracts the right people to you. You want people to consume your content and think “I want to work with her, she gets me, she’s speaking directly to me, she’s a speaking my language.”

It’s really sad seeing people posting content that doesn’t really get read or watched, because then they think there’s something wrong with them. And there’s not.

It’s pretty heart-breaking, because you have unique brilliance that people need. People are struggling and you have the answers.

But often the crafting of the language doesn’t hit the mark and the words are raising resistance in people or just not compelling people to be interested.

If you don’t have a compelling content strategy, your emails barely get opened, your posts get lost in the newsfeed, and you’re not able to help the people that need it.

There are certain ways of saying things that we can use to invite people in – really hooky and compelling language

80% of your marketing success comes down to your words.

But often the crafting of the language doesn’t hit the mark and the words are raising resistance in people.

So here are 3 things your content strategy needs to have

1.??Schedule – Your content schedule shows you when you’re going to create content. In your schedule, you can plan blocks of time to put aside every week to go into what I call your creation cave. Your schedule also needs to have where you’re going to share it, and when you’re going to share it, based on when the best time is for you and your ideal clients. Your schedule might include scheduling posts to go out automatically.

2.??System – You need a weekly content system that you follow that has exactly what needs to happen to get your content out consistently. You need to choose what platforms you’re sharing on, what tech or software you’re using if any. I recommend you include a set amount of posts – ideally 3-5, plus 1 bigger piece of content each week.

3.??Structure – Your content needs to have a clear structure and flow, and not be random. There is a certain way that our brain processes information. The content that works best follows a logical process that is organised and created in a way that attracts people and compels them to engage and take action. A simple structure you can follow is to grab attention, build tension and desire, your credibility, teach them something, and then invite them to a next step

2. Capture funnel

The second key to attract clients consistently is to have a capture funnel. A funnel is basically a place where someone can opt in any time and join your pipeline. ?

This is your 24/7 client attraction machine.

A lot of people freak out about the tech side of a funnel. But the cool thing is, it can be so much easier than you think. Anyone can learn it.

I call this a Predictable Pathway.

You need a predictable pathway that’s going to give you a pipeline of clients, a steady stream of clients, and a reliable source of income.

When you follow a predictable pathway, you can get consistent income within your business. And it needs to be automated so that people can join it any time.

It’s not 1998 anymore, you know, we’ve moved on from that – there’s no reason to run a clunky manual business next is sucking your energy, and probably your joy as well.

If you have lots to do and if you have lots of other things going on in your world, you have got a social life, a family and other things going on and you don’t really want to be glued to your laptop 12 hours a day, the best way to solve that problem is to get clients is to be automated.

You create an automated, profitable, scalable funnel and it’s an asset.

People can sign up for the next step with you any time of the day - when you’re sleeping or when you’re on your holiday. When you get this in place, your whole business changes.

People want to be able to take the next step at any time and not wait.

You want to have people booking into your events or calendar when you’re sleeping, or when you’re relaxing on the weekend.

I use click funnels, and I love it. It’s one of the best landing page software you can get, it’s super simple to use, it’s elegant and professional and it converts really high.

People put in their name and email and they get an email straight away, they don’t have to wait for you for the next day or two to get back to them.

It’s a beautiful streamlined process and you can do this while also providing a great experience. The funnel provides a path.

I know some people freak out when they hear the word ‘funnel’ and I did too. I didn’t want to learn all this technology but I have realised it’s actually easy once you learn it.

And when you learn it, you have got the skill for life.

Something I LOVE about entrepreneurship is that the playing field is equal for everyone. You don’t have to have a formal education.

You don’t have to have been born in a certain generation that understands tech. You don’t have to be a ‘natural’ marketer, salesperson or presenter. All of these skills are learnable for everyone.

I will be out running and get an idea, and I can get home and create a funnel in just a few hours.

Eventually, when you have a big team or you have people assisting you, you can delegate things to people – but when you know how to do it yourself, you can do it fast and you can have full control over your business.

If anything goes wrong, you know how to tweak it, it’s crazy when you get this right.

You just need to decide, you’re not going to have this old-school clunky manual business anymore and start taking an automated approach to your business.

It’s incredible because you can generate limitless amount clients from this. You can use that funnel forever, you can put a limitless amount of people through it.

You can run hundreds or thousands of people go through it.

Once you learn how to do it, you have the skill for life.

3. Conversion Event

The third key to attracting clients consistently is having a conversion event. A conversion event is a way of presenting what you do to a group of people.?

The 1 thing that has always gotten me the most clients the fastest is conversion events. Events that convert leads into clients.

And it definitely doesn’t need to be a big fancy event. It can be a small presentation on zoom.

Firstly, in order to sign up new clients, you need to be able to attract a tribe of people and have them give your time. If you’re just sharing content, you’re not getting enough of their attention and time.

When you run an event, you get attention on your business so that you can share your message in a way that’s influential and inspiring.

Running events is the fastest way to attract your ideal clients.

Instead of speaking to 1 person for one hour, you can speak to 50 or 100 people in 1 hour.

This is one of the major reasons why I love it so much. You help more people at once, you leverage your time, and it becomes an asset.

The one-to-many model is incredibly leveraged meaning you don’t have to take decades to impact the number of people that you want to.

Another thing is so many of your competitors aren’t willing to do it, or they’re not doing it well, because they don’t know how.

Most people are petrified of public speaking and when I learned that, I thought, well I am going to learn it.

I had a fear of public speaking as well, but I realised – if I can overcome that, it’s going to be a game-changer. It’s going to open up a whole new world.

And it did. As soon I started running events, I filled my programs. Then other people invited me to speak at their events, interview me on their podcasts and in their Facebook groups, inviting me to summits … all because you’re positioning changes. It’s a skill.

It’s the coolest thing. It really equals freedom. You can go anywhere in the world and make money because you know how to present. Doing it online means you just need a Wi-Fi connection and a laptop and you can make money from anywhere in the world.

The ability to present to a group is not just reserved for people with natural talent. People have said to me “Oh you’re just a natural. I am not a natural at all. I learned how to do it. I learned from experts.

It’s one of the cheapest ways to get clients. You just need a zoom account.

All you need is a willingness to learn the skill.

You cannot hide behind typing on a screen anymore. People want to connect with you.

It’s different if you’ve got a product you’re selling. People don’t necessarily need to connect with you as a person.

But if people are buying time with you, they want to see you and hear you.

The good news is, when you have a formula for how to do it, you overcome fear. The skill of presenting is learnable for everyone.

If you take the time to learn and apply these skills, there’s no reason why you can’t get fully booked with clients, make an incredible income and help so many people.

Once you know how to attract clients consistently any time you want them, you have an asset.

The sky will be your limit and your income will have no ceiling. You can make your own money any time you want to. You can turn your business around fast.

Even if you’ve never done any type of presentation in your life, even if you’re scared of it, you can do it.

4. Coaching Support

The fourth thing that you need in order to attract clients is coaching support. This includes 2 things – an experienced expert and a quality community.

There’s nothing more valuable in your business than having support. Having support holds us to a higher standard. It holds you to getting things done.

It’s the one thing in my business that accelerated me faster than anything. Receiving consistent clarity, guidance, and feedback from an expert who has achieved what you want to achieve, who is farther along in the journey is priceless.

They can look in your pipeline and say, “this is where the leakages are.?We need to plug that, stop that, tweak that, stop doing that, start doing that”. We all need to have an expert in our business if we want to accelerate our results.

We can’t reach our potential without it.

Like Eric Schmidt, the CEO of Google said “Every famous athlete has a coach. One thing people are never good at is seeing things the way other people could see them”.

When you have got an expert looking at your business and saying this is what we need to tweak, it gives you a clear perspective, and ultimately it gives you acceleration.

On my journey as a Coach, I have realised the smartest thing I could do was have someone whose 'been there done that’ and actually understands my business and can show me how to make it together and get these pieces in place.

So those are the 4 essential keys to attracting clients consistently.

P.S. Whenever you’re ready… here are 3 other ways I can help you grow your coaching business:

1. Grab a free copy of my ‘Client Attraction Checklist‘

It’s a powerful roadmap to attracting leads, signing clients, and scaling your coaching business. — Grab It Here

2. Join the community and connect with Coaches who are also growing their business

It’s our Facebook community where ambitious Coaches learn to get more income, influence, and impact. — Join Us Here

3. Work with me privately

If you’d like to find out how to work directly with me to grow your business fast… just send me a DM on Facebook with the word ‘strategy‘… tell me a little about your business and what you’d like to work on together, and I’ll get you the details! — Message Here