4 Email Onboarding Sequence for Real Estate Agents and Brokers
These email templates were written to target 25-44-year-old married women with a college education.
Email #1 – Send Immediately
Subject Line: Welcome! Let’s get started…
Body:
Hello < name>,
We’re excited to have you. ??
Here at <X Real Estate>, we help families just like yours settle into their new home.
All while providing you with a great deal and a STRESS-FREE closing process.
On average, we save new home buyers $<x,xxx.xx>.
So, keep an eye on your inbox for hot updates on your local housing market.
And don't forget to ask about our fabulous referral program.
Welcome to the family,
<name>
Email #2 – Send 1 Day Later
Subject Line: Just keeping our promise…
Body:
Hey <name>,
Yesterday, we promised market updates ??
So, here are a few things that you ought to know about the x area
X is the closest school district to your new home, and it's known for:
- Feature & benefit which means <x>
- Feature & benefit which means <x>
- Feature & benefit which means <x>
The primary furniture stores in the area are:
- X
- Y
- Z
The closest grocery stores are:
- X
- Y
- Z
Your family is our #1 priority, so we’ll make sure that you're always well informed and happy.
Best wishes,
<name>
P.S.
Everyone wants to move into this market, so make sure to check out our updated listings here. <embedded link>
Email #3 – Send 2 Days After Email 2
Subject Line: Don't make these costly mistakes!
Body:
<name>,
Regardless of whom you buy with avoid the worst possible mistakes by:
1. Getting the builder's reputation from the neighbors.
2. Making sure to get your home inspected by an independent professional.
3. Asking for a punch list before closing.
4. Negotiating all terms!
5. Getting multiple Good Faith Estimates and comparing the APRs.
6. Getting a pre-approved loan before committing to a property.
If you have questions about any of these, schedule an appointment with us here. <embedded link>
Regards,
<name>
Email #4 – Send as Needed or Available
Subject Line(s):
Could this be the one?
To couples that want to settle down
Mothers…want a comfy home?
Here's what everyone is talking about
For your eyes only
The best listings around
This is the safest neighborhood around
The most vibrant neighborhood in town
You can't beat these prices
This might be your only shot
Imagine hosting here
Could you raise a family here?
Body:
Hey <name>,
<X> new listings have arrived.
<image>
<description/link>
<image>
<description/link>
<image>
<description/link>
Be the first one to check them out here. <embedded link>
See you soon,
<name>
