4 Effective Ways To Boost The ROI Of Video Ads
With the rise of digital media and mobile usage, video advertising has become an indispensable part of any brand's promotional strategy. Videos easily capture user attention and are capable of eliciting human emotions, which is why video advertising is gaining enormous popularity as one of the most effective ways to reach target audiences.?
Digital video ads help advertisers successfully convey the brand message to their customers while providing improved targeting and customization opportunities. When delivered with engagement-driven and non-intrusive formats, video ads outperform traditional TV ads and connect with audiences in the most interactive way. Brands are rapidly transitioning from broadcast and cable TV to digital ads as they become more aware of the immense power videos hold. Moreover, ad spending in the video advertising segment is projected to reach US$180.40bn in 2022, which is clearly an indicator of how successful and popular this medium is.
While videos are the ideal medium for expressing stories and increasing user engagement, in order to get the desired outcomes, a defined strategy and skillful campaign optimization are required. Here are some ways to help advertisers boost the ROI of their video advertising campaigns.
Advertisers need to be well aware of the stage of the sales funnel their prospects are currently in. A prospect goes through various stages before converting into a customer. Knowing where they currently stand helps to build strategies best suited to that stage. Since the interests of the individuals differ at each stage, advertising the same video to every individual will reap no benefit. It is important to leverage tools and tactics to better understand the audience and serve relevant ads tailored to the specific needs of target customer segments. Ads that resonate well with the audience drive meaningful engagement and generate better outcomes.
It is projected that by 2025, 72.6% of all smartphone users will do all of their internet browsing on their phones. This makes it crucial for advertisers to optimize their video ad campaigns for mobile devices. Mobile-friendly video ads hold high potential for user engagement, which leads to increased brand presence. Advertisers must choose the right format and resolution for the video ads to offer an interactive viewing experience to the audience. If not correctly optimized, viewers will likely skip watching the video content, and the ad will fail to create a positive brand impression. Thus, optimization of video ads for mobile is essential to expand brand reach and drive significant ROI.?
领英推荐
With people confined to home in front of their TVs, the CTV viewership boomed during the pandemic and is continuing to grow since then. Recognizing the potential, advertisers are now embracing the digital shift of consumers from linear TV to CTV.
Running video ads on CTV enables advertisers to reach specific viewer groups and engage multiple users at once. Serving ads on #CTV is not only less expensive and more feasible than traditional TV advertising, but also has far better targeting capabilities. This helps in delivering tailored experiences to the target audiences while maximizing impact across all platforms and generating a much higher engagement rate.
It is important to precisely measure the performance of video ad campaigns to understand what works best for a specific audience. Assessing the success of the campaign through a detailed analysis of video advertising metrics will help advertisers make insightful decisions and improve overall results.
Choosing the right KPIs for measurement is imperative to the success of ad campaigns, and the likelihood of a campaign succeeding increases with the amount of testing and evaluation done.? Advertisers must leverage key metrics to ensure the next campaign outperforms the previous one and generates more conversions.
To Sum Up
Capable of rightly addressing consumers' needs with powerful visual representation, video ads will continue to dominate internet traffic for years to come. Since the competition is unlikely to get saturated anytime soon, brands need to serve targeted ads and utilize the best video ad formats to make the most of video advertising.?
VDO.AI helps brands drive omnichannel customer journeys through impactful and engagement-driven solutions. The flexible strategy and ability to deliver #personalizedvideo ads assist in serving the right content to the right audience, boosting the ROI of ad campaigns.