4 Easy Ways to Triple Your Sales by Mapping Your Customer Journey

Happy Monday,

There are over 2 billion online consumers around the world.

That’s nearly 30% of the population!

And yet, you can expect less than 3% of your visits to convert into sales.

You’ve got a lot of competition for a small slice of the pie.

So it’s vital that you monitor your visitors’ journeys.

And that’s not a suggestion.?

Over 70% of your consumers expect a personalized experience!?

From awareness to advocacy, you must be proactive to learn — and earn — as much as you can.

So what are the 4 simplest ways to keep an eye on your buyer’s journey?

1. On-Site Surveys for the Discovery Stage.
2. Heatmaps for the Interest & Intent Stages.
3. On-Page Surveys for the Intent & Purchase Stages.
4. Post-Purchase Surveys for the Engagement Stage.

Use On-Site Surveys to identify how your site attracts traffic.?

Work with your search engine optimization team to determine which pages attract the most traffic.

Then, coordinate your content marketing experts to boost the performance of these pages.

Use Heatmaps to reveal how visitors interact with your site.

Install a Customer Heatmap Function for real-time analytics that uncover which UI elements attract the most engagement, and which remain neglected.

Then, collaborate with your conversion rate optimization specialists to optimize your user experience (UX).

Use On-Page Surveys to discover new & ongoing pain points.

Collaborate with your e-commerce development team to build a survey with personalized questions and customized triggers.

Use Post-Purchase Surveys to understand your conversions.

Install a Review Reminder Functionality to contact purchasers with a warm reminder that encourages them to leave a review.?

An experienced digital marketing team knows to include UX-related questions to ensure a comprehensive understanding of your sales funnel.

You can learn more about these strategies, and how to create a customer journey map, here.

Maximize the effectiveness of your funnel; speak to our customer experience experts today!

Until next time,

Duran Inci