4 Easy Steps To Create Content That Gets Results

1. Choose relevant content topics
2. Choose the right title
3. Make a good content structure
4. Use meta techniques to improve your on-page performance

There are many SEO tips and tricks on the internet that can help you rank well on Google and bring traffic to your fledgling blog. But with so much advice available, it's hard to know what actually works and what just adds unnecessary clutter to your content. Here are 4 easy steps to creating content that gets results.

1. How to choose relevant content topics

When you are trying to figure out what topics to write about, it can be hard to know where to start. There are so many different ways to go about this process, and you want to use a simple but effective method.

• First, take a look at your annual content calendar and make sure you don’t miss out on a public event or a celebration that your audience is interested in.
• Then choose the theme you want to create content around. This could be anything from an industry trend or holiday season update to something more specific like a new product launch or product feature announcement.
• Next, make a quick list of all keywords that cross your mind in regards to the theme/topic. For example: “how to buy a new car”, “best-selling cars 2022” or “best-selling cars in 2022”.
• Keep in handy a tool like ubbersuggest or semrush (I prefer ubersuggest) so that you can check the keywords on your list and choose the best performing long-tail keywords which will have lower competition than shorter keywords with more searches per month - which means they're easier for your business! Now take a few minutes to reflect on which of these best performing would make more sense to your audience.?

Every marketing action is made with your audience in mind. Always! Never forget that! Pivot from the voice of the customer to the mind of the customer.?

2. How to choose the right title

You’ve got your killer idea, and you know it’s going to make the world a better place. But first, you need to get people to notice your content.

There are lots of ways to do this, but one of the most important things is picking the right title for your blog post. If you don’t have an eye for choosing headlines that grab attention and drive traffic, then you may as well give up now because you’re never going to hit your goals.

But don’t worry! I’ve got you covered with these tips for choosing the best possible title for your blog posts:

• Clear your Chrome history and cache before writing any headlines. This will help prevent any unintentional bias from previous searches or browsing sessions when coming up with ideas for titles.?
• Open an incognito Chrome window and run the long-tail keywords to identify the most used phrases, called intent search, by users and choose the first, second, or third suggested. These can be “how to…?” questions or “X number ways to…” phrases that match what people are looking for on Google (for example: "5 ways to improve my productivity").

The title isn’t everything, but it’s definitely something. Choose a title that stands out and clearly describes your article by using your target keywords. The fact is, our brains love this kind of information. We’re hard-wired to recognize patterns and turn these into mental shortcuts (we call them cognitive biases). This is why it’s not only important to write for people but to include the right keywords in your titles to make those people more likely to seek you out.

3. How to structure your content

Content is the backbone of your website. It's the reason people come to you and the reason they stay. When you're writing a piece of content, it can be tempting to just dive right in and start writing. But there are a few steps you'll want to take before you do that.

• First, think of 3 minimum bullet points consisting of one long-tail keyword to add as snippets in the opening and as subheadings to your content. This helps the Google algorithm prioritize your content.
• Then set a clear objective for yourself for this particular piece of content. What do you want readers to walk away with after reading it? Do they need to know more about something specific? Should they be inspired or motivated by something? Or do they need help understanding something else? Whatever it is, make sure you know what it is so that when you write, you're writing towards that goal.
• Think about how clear and simple your call to action should be. Ask yourself: if someone reads this article, what do I want them to do next? Do I want them to click on a link or buy something? Do I want them to leave me feedback or sign up for my newsletter? Make sure they can easily accomplish that goal when they're done reading this article!
• Make a list of other items you can link in the body of your content from older articles or resources you have on your website or services or whatever makes sense. If it's relevant, include it!
• Prepare to write a minimum of 2200 words long content. This should be enough to cover everything you need to cover but don't be afraid to write longer content if it's relevant.
• Use the best-performing keyword within the first 300 words. This will help users who are looking for more information about this topic find your article more easily through search engines like Google.
• Write your opening paragraph at the end as a summary of your piece of content (we follow the journalistic rules to structure our written content). This helps readers understand where we're going before diving into it.
• Write in plain English and short phrases to explain complex concepts. Resist the temptation to look smart and sophisticated.
• Add relevant subheadings, by adding long-tail keywords and following the intent search suggestions mentioned above.?
• Add topic-relevant photos.

Now you are ready to make it shine. You've done the hard work of creating your content. It's time to add the cherry on top: metadata.

4. How to use meta techniques to improve your on-page SEO performance

Meta tags are like a pair of pants that fit just right. They make sure your content is visible, readable, and findable on search engines and social media platforms. The better you can make them fit, the more people will find and engage with your content.

• Make sure each photo has a meta description or/and tag.?
• Create a conclusion, but different from the summary you added in the first paragraph.
• Make sure your meta tag is written with H1, is unique, and has between 30 and 65 characters.
• Make sure your URL/slug has a maximum of 120 characters, has a relevant keyword for the content, and doesn’t have any special characters within.
• Make sure your meta description has relevant keywords and shows the snippet you created at the beginning and that it is unique. Avoid duplicating your meta descriptions.
• Add the link to your content on as many external channels as possible: social media channels, and other websites, and help people share it.

Creating content is not always easy but by following these steps it can become easier.

To recap, using the right keywords, having good content, and making it easy to read are important steps to creating content that gets results. By following these simple steps you can write better quality articles that get more people reading your blog.

Now you'll be able to throw together decent content that fits both your readers' and Google's needs! Bear in mind that you still need to continue working on your keyword research, and link building (when time allows). This is just a simplified method for creating great content quickly that won't harm your site.

So, what do you think? How do you go about creating content? Do you have a tried-and-tested method that you use over and over again?