4 Digital Marketing tools every small business owner needs.
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Google business profile is a tool that allows you to take charge of the way your business appears on Google searches and maps. you can check the website URL and Google reviews. Social media analysis.
?Using Google Business Profile who clicked your website URL and the phone call button, or who checked your address on Google Maps.?
Investing in an online advertising campaign is a great way to promote your website online. You can do it with Google Ads, an online advertising tool that helps you attract people searching for products or businesses like yours.
Google ads is a paid advertising tool that falls under a marketing channel known as pay per click, where the advertiser pays per click or pay per impression (CPM) on an ad.
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Having a website is great for any business, but figuring out whether is it attracting new customers is more of a challenge?. Google Analytics is a powerful tool that tracks all kinds of information about who visits you online and how they interact with your website. how much time they spent on your website. which pages they visit the most or where they click through from.
Use Analytics data to make smart decisions about the way your website is structured and how you market yourself online. For example, you may change your site's design to make it easier to visit the most popular pages. You may know large portion of your traffic comes from social media accounts on a particular platform and decide to post there more often.
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?Digital Unlocked is an initiative by Google to?promote digital awareness and to help small scale businesses and startups to go digital in India.Google Digital Unlocked is more focused on the Business owner who have been doing business traditional way. Now google is helping to divert them towards digital mode of Business.