4 Databases Every Successful Pharma Marketer Should Master
Anthony W. Luttenberger
![Anthony W. Luttenberger]()
Anthony W. Luttenberger
Chief Commercial Officer I CCO I UBC I Driving Revenue Growth Through Creative Strategy & Effective Tactical Execution | Building High Performing Teams & Winning Cultures | Leading Healthcare Tech Pharmaceutical Services
Every pharma marketer needs to be aware of four critical databases in order to make effective marketing decisions. At the highest level, this data provides insight into your supply chain. At its most granular, it paints a detailed picture of the doctors who prescribe your products and the diagnoses they’re most often prescribed for. As regional, demographic, and other differences become apparent, you can adjust your digital marketing strategies accordingly.
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Mastering these is essential, however, the next step is expanding and integration of data which enables decision analytics Aligning the right data with the appropriate analytic will get you to the right answer. But isn't always as straight forward. Love this stuff.