4 Data-Driven Ways to Empower Your Revenue Team
The B2B buying cycle is complex and delicate. Pushing the wrong message or incorrectly timing an outreach email can be the difference between landing business or losing it. Unfortunately, that means it can be incredibly stressful to map out your go-to-market plan — unless, of course, you eliminate the guesswork with data.
More than 85% of companies using B2B data see noticeable positive results when they use buyer data to refine their sales and marketing strategies— and here’s how you can, too.
Personalize The Buyer’s Journey
No two consumers are the same, and with data at your fingertips, you can meet each potential buyer where they are. A highly personalized buying experience positions your brand in the best light. As key decision-makers move through the sales funnel, you can serve them custom messaging that aligns with their needs and questions.
Enhance Lead Generation & Scoring
Lead generation and scoring are the lifeblood of any go-to-market team — after all, without a solid scoring system, you won’t know which leads to prioritize. B2B data can serve as a north star, guiding outreach teams to the warmest leads, streamlining the sales cycle, and securing logos more efficiently. With predictive analytics and CRM automation, the process of nurturing and scoring leads becomes a science, allowing for hyper-precise targeting and super-efficient pipeline management.
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Optimize Account-Based Marketing
ABM is one of the most critical strategies B2B sales teams rely on. By tapping B2B data sets, marketers gain invaluable insights into the behaviors, preferences, and pain points of target accounts. B2B data provides the foundation for identifying the most promising prospects, from firmographic details to purchasing indicators. A data-driven approach allows you to prioritize accounts with the highest potential for conversion so you can nurture high-dollar accounts.
Empower Your Partners
Partnership marketing propels your brand in front of an entirely new but still relevant audience, and when you lean on B2B data, you can create even more impact. Just like you’d use data, partners can leverage intelligence to better understand who they’re trying to reach, expanding your network and proving you’re the ideal organization to team up with. With the right data, you can guide your partners to the best accounts to prioritize, help them tailor their messaging, and so much more.
There's more!
Learn more about how to use B2B buyer data in your sales and marketing strategy in the full article.