4. Creating Good Content in a Content-less World

I’ve often heard people talk about how creating content is “easy”. Sirf likhna he to hai (you just have to write it). But write what? How? Where do you get the inspiration to write whatever it is you’re writing? That’s not something people think about AT ALL.

In fact, at times - and if you’ve been doing it for too long, then MOST of the time - finding and creating appealing content can feel like an uphill battle. It's not always about the lack of resources or tools—it’s about the environment, the collective energy, and the shared vision when creating a content strategy.?

Often, those around you may not share the same enthusiasm for creativity, leaving you to shoulder the responsibility of keeping the spark alive.

But here's the thing: great content thrives against the odds.

Why Content Matters

Content isn’t just words, images, or videos—it’s a bridge. It connects brands to audiences, ideas to action, and people to experiences. In an increasingly fast world, where attention spans are shrinking and distractions multiplying, the need for engaging, meaningful content has never been more important.

Good content speaks to emotions, solves problems, and inspires change. Whether it’s a short social media post or a long-form article, its potential to resonate with someone is limitless. The challenge? Creating it in environments where motivation is scarce or collaboration feels forced.

The Subtle Art of Holding On…

When inspiration doesn’t come naturally, we have to find ways to cultivate it. So, if your environment doesn’t motivate you, stop looking at it.?

Seek inspiration from art, music, nature, or even a casual conversation with someone outside your circle. Don’t try too hard, don’t pressure yourself. Just take a break from the usual, and do something you love instead. The inspiration will come.?

The Curiosity Factor

Moreover, when you’re creating any strategy, staying curious helps. Ask questions like:

• What problem does this content solve?
• How can this be made more relatable?
• Does this idea challenge or inspire the audience?

The answers often guide the process, even when motivation is lacking. And it might not happen immediately either (case-in-point: took me a long time to finally write this piece), but it will come, and it'll be great when it does.

Creating for the Audience

The purpose of content isn’t to showcase our skills or knowledge; it’s to add value. While it’s easy to get discouraged by a lack of excitement around us, it’s crucial to remember that content isn’t about us—it’s about who we’re speaking to.

Focus on the audience. What do they care about? What are their pain points? When we center the narrative around their needs and interests, the process becomes less about overcoming our environment and more about serving a purpose.

The Ripple Effect of Quality Content

Even when the odds are against you, producing quality content has a way of shifting perspectives—yours and others’. A well-crafted piece lead to in-depth discussions that will end up motivating you (finally! The one thing that’s been missing all this time).

It’s not just about what you create but how it encourages others (and at times, YOU) to see things differently.

That’s it from me for now. How do you motivate yourself to write when you’re feeling down and drowned??