The 4 Core Sales Processes that Drive an Effective Client Acquisition Strategy, with Alex Elliott

Sales is the lifeblood of every business. It’s almost impossible to scale your recruitment company without a consistent flow of new business. Yet many recruitment agencies are lacking an effective and repeatable sales process.

My next guest, Alex Elliott , has designed an effective client acquisition system that yields consistent, predictable results. It enables him and his team to focus their efforts on the right things, optimize the customer experience, and make data-driven decisions to drive revenue growth and business success.

However, designing and executing an effective business development system is easier said than done! In this episode, Alex reveals how they designed their client acquisition funnel around four core sales processes.

Alex also shared best practices and tips on how to consistently share value-adding LinkedIn posts, and how to structure your business for scale.

This is Alex’s second time on the show. The last time was way back in December 2019, before the pandemic. He shared the story of co-founding Liquid Personnel with Jonathan Coxon and how they scaled to a 100M revenue business and became the number one market leader in their space before exiting via a sale to Private Equity.?

Alex is now an investor and Strategic Advisor with Strive - GTM Talent Partner , headquartered in Manchester. Strive provides Go To Market professionals for disruptive VC-backed tech startups and scaleups across EMEA and the US.

Episode Outline And Highlights

• [03:46] The three steps to consistently post good LinkedIn content.?
• [10:30] How to structure an effective LinkedIn post using the AIDA formula.
• [14:18] Mark and Alex share perspectives on LinkedIn posts’ return on effort.
• [19:15] Why Alex invested in Strive Recruitment.
• [23:30] Alex discusses how they structure their business for scale.?
• [36:15] The four core sales processes to design an effective client acquisition system.
• [44:53] How to use Sales KPIs the right way to get better results.
• [55:18] Core marketing channels that Alex’s team focuses on.

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• LinkedIn lead generation - tips, tricks and hacks to attract inbound clients and candidates
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• Taking the leap from a contingent model to a retained model
• How to become a trusted advisor and increase your fees without increasing your efforts

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