4 Chat Marketing Goals for Every Business in 2023

The first rule of any technology used in a business is that automation applied to an efficient operation will magnify the efficiency. The second is that automation applied to an inefficient operation will magnify the inefficiency.

Bill Gates

Nothing is hotter than automation and chatbots in 2023, so here we do the thinking for you, to make sure that if you are thinking of automation in your business you have a little help applying it in the right areas!

1.??Have a Chat Strategy

So you’ve got a sales strategy, a recruitment strategy, an environmental strategy … but given that the primary channel of communication worldwide is now chat, every modern business needs a stand-alone chat strategy!

Your customers or clients will be using chat platforms (WhatsApp, Messenger and so on) in multiple situations, but very much including researching and buying products and services. You need to be on those platforms, and there to communicate … so you need a chat strategy as of right now.

Make 2023 the year you get to grips with chat!

?2.??Offer 24/7 Responses

90% of customers now rate an immediate response as ‘very important’ in terms of the brands they like to do business with.

Covid lockdowns meant that people of all ages had a crash course in searching for products and services online from the comfort of their own homes – which that means that static websites just don’t cut the mustard any more. People now want answers 24 hours a day, seven days a week – which would be way too big an ask for human staff, but which chatbots can handle easily.

Companies employing chat technology 24/7 are already leading the field. Don’t get left behind!

?3.??Hire Super-Employees

If you ask a chatbot a question it doesn’t know the answer to, it will probably know the answer the next day – because chatbots are super-efficient learning machines that grow in knowledge and capabilities according to public interaction. Put simply, they’re automated super-employees with 100% attendance and who don’t take breaks, have ‘off’ days or jump ship to your competitors.

Your competitors will already be switched on to chatbots as super-employees – and you need to be as well.

?4.??Be a Lead Generation Leader

Rule # 1 of lead generation is to ensure there’s a path of least resistance from ‘visitor’ to ‘lead’. Friction and obstacles are the sworn enemies of sales!

Asking potential customers to fill out long-winded web forms is a thing of the past, because chatbots engage in much faster, smarter conversations with them in their natural environment (their PC, laptop or, much more likely, their hand-held device), thus increasing lead conversion massively.

Chatbots don’t only provide courteous, efficient, fast responses in real time – they do a brilliant job of converting those enquirers into customers.

Contact us today to find out more about how chat technology can help your business in 2023!

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