The 4 Business Strategies You Need to Know (Or Else!) ??

Are you tired of throwing spaghetti at the wall, hoping something sticks? ?? As an early-stage founder or CEO, you know that having a solid business strategy is crucial to success. But, did you know that all business strategies fall into just four categories? ??

According to research by Roger Martin, a strategy expert, and A.G. Lafley, former CEO of Procter & Gamble, there are only four types of business strategies: Beating, Joining, Creating, and Reshaping. (Martin & Lafley, 2015) ??

The Problem: Lack of Clarity ???

Without a clear understanding of these four strategies, you risk meandering aimlessly, wasting resources, and losing market share. A study by CB Insights found that the top reason startups fail is due to a lack of market need (42%).??

The Solution: Choose Your Strategy Wisely ??

So, which strategy is right for you? Here's a brief rundown:

1. Beating: Focus on being the best in your industry, with a competitive edge.?? (e.g., Amazon's relentless focus on customer satisfaction)
2. Joining: Partner with others to create value, often through collaborations or acquisitions.?? (e.g., Microsoft's acquisition of LinkedIn)
3. Creating: Innovate and create new markets or products.?? (e.g., Airbnb's disruption of the hospitality industry)
4. Reshaping: Challenge conventional wisdom and create new rules.?? (e.g., Uber's disruption of the taxi industry)

The Benefits: Clarity, Focus, and Growth ??

By choosing the right strategy, you'll gain clarity, focus, and a clear direction for growth. A study by McKinsey found that companies with a clear strategy are more likely to achieve their goals (80% vs. 40%). ??

Take Action: Get Strategic ??

Don't let your business meander aimlessly. Take the first step towards clarity and growth by:

1. Assessing your current strategy (or lack thereof)
2. Identifying your strengths and weaknesses
3. Choosing the right strategy for your business

Get Help: Let's Chat ??

As a seasoned consultant and fractional leader with expertise in SAAS business strategy, I can help you navigate these four strategies and find the right fit for your business.

Summary:

In conclusion, all business strategies fall into four categories: Beating, Joining, Creating, and Reshaping. By choosing the right strategy, you'll gain clarity, focus, and growth.

Don't let your business meander aimlessly – take action and get strategic! ??

Eddie M. Chávez