4 Biggest Lead Generation Challenges Startups Face — and Cost-Effective Ways to Solve Them

Startups have it different. When launching into the marketplace, a startup needs to carve out a niche in an already competitive industry, build brand awareness, and generate leads from scratch, all at an extremely rapid pace and with limited budgets.

And it’s especially tough for industries like B2B tech which is already brimming with established companies and budding unicorns.

Steering a new tech startup is tricky. That’s where this blog aims to help. From working with numerous startups as an agency, we’ve compiled the 4 biggest lead generation challenges that startups face.

Lead Generation Challenge 1 — Driving brand awareness as a young newcomer

When your company is a newcomer on the scene, you’re naked to the world. You’re not yet fully dressed up in your brand name — including logo, color palette, voice and tone, and reputation.?

But these brand factors are also the first few considerations your consumers have when evaluating a company, product, or service. Your consumers might not even take the next step in the buyer’s journey if there’s no immediate recognition or fond appreciation for what you are selling.

This means that when you’re pitted against the incumbents (aka, your competition) who have already?built a great brand, they will likely win.

The reality is that a strong brand identity is worth its weight in gold because it will do the heavy lifting of reminding consumers why they should choose your products and services over other options, or could even conjure up good feelings that lead to sales.

Read the guide:?The Ultimate Quickstart Guide to B2B Tech Brand Storytelling

Lead Generation Challenge 2 — Designing in-house B2B content that generates demand?

We all know that?content marketing?is a powerful inbound strategy to attract leads with minimal spending. In fact, according to HubSpot research, companies that blog generate 95% more leads per month than those that don’t.

But to stand out in a crowded content marketplace, your assets can’t just be highly valuable. It has to be original too. Think about?thought leadership blogs from experts or data-backed findings.

What’s more, these branded assets need an audience who will be interested in that content. Ideally, its viewers should have a good chance of turning into paying customers.

That’s exactly where startups struggle. They often fall short in having adequate resources to create organic insights and access to a target audience interested in consuming the content.

Lead Generation Challenge 3 — Accelerating pipeline with a small sales team????

New companies face considerable?challenges in getting tech prospects. This includes everything from attracting leads to nurturing them through the sales funnel.?

A less-known?brand identity, no or few?proven case studies?to back their offerings, and small or less experienced sales teams are some of the bigger culprits.

Unless a new company has time to spare, it needs to find a fast way to push the needle. One way to accelerate your sales pipeline is through?B2B appointment setting services, which can give your new startup a leg up.??

Lead Generation Challenge 4 — Creating and promoting virtual in-house events?

Virtual events?are a huge demand generation machine. Successfully?producing and promoting a high-quality event?can dramatically increase your credibility and expand your pool of high-quality MQLs.?

However, it’s so resource-intensive to plan and to attract registrants for your own in-house event. It could put a strain on your startup’s internal capacity and delay other lead generation efforts.

A practical fix for small companies is to still look for opportunities to leverage virtual events and to build larger lists of registrants, but with some extra support.

Ways to Solve These Challenges

How can you enter the marketplace and hit the ground running from day one as a startup — even with a small budget and team? We've compiled a list of cost-effective strategies and solutions to overcome the challenges mentioned. Read more at https://vibriefing.news/4-lead-generation-challenges-startups-face-and-cost-effective-solutions/.