The 4 Best Ways To Make More Money … And Grow Your Business

I my last article, I suggested that raising your fees is probably not a good strategy for growing your business.

Having said that, here are the four best ways to both make more money and also grow you business.

Realistically, there are only to sources of new business:

1. Existing clients
2. New clients

Without raising your fees, there are also only ways to obtain more business from these two sources:

1. Provide more existing services
2. Provide new services

In practice, this means that the four best what to make more money are set out in the following graphic.

Provide More Existing Services To Existing Clients

Based upon your existing relationships with past and current clients, this is approach involves helping clients understands additional ways in which in which you and your services can help them.

Perhaps some existing clients don’t know your full range of services.?Or maybe you have become so accustomed to providing individual clients with the same old familiar services, that neither you nor your clients even consider alternative forms of help.

The only disadvantage of this approach is that it limits the opportunity to expand either or both of your client based and range of services.

Provide More New Services To Existing Clients

Also based on relationships with past and current clients, this approach enables you to grow professionally by adding a new service area to your range of services.

With a solid list of satisfied clients, it represents the ideal first step in growing your business.

In and of itself, it allows limited opportunity to grow your client base.

Provide Existing Services To New Clients

The ideal first step in growing your client base, this approach, this strategy provides the comfort of a familiar service area as you reach out to connect and build relationships with the kinds of clients you love to serve and are really good at satisfying.

As you go about attracting these potentially ideal clients, you can draw upon your experience in helping other clients like them.?

This in turn will help these potentially ideal clients understand and appreciate that since you have other clients like them, you can also help them.

As valuable as this approach can be, it can be painfully challenging standing out in a crowded noisy marketplace in order to attract the kind of clients that you want and deserve.

Provide New Services To New Clients

The most daunting approach to generating more new business, this strategy is ideal for those among us who thrive on challenges.

The good news is that the comments and feedback from clients will likely be more objective: it wil be unaffected by existing relationships.

The downside of course is that it can be difficult to develop the expertise to deliver services, as well as develop the systems to support these services, while simultaneously trying to attract potentially ideal clients for these very services. ??

Difficult, yes…impossible, not at all.

What’s Right For You?

All things considered, which of the four ways to make more money is right for you?

How will that help you grow your business?

Not sure????…. ?Lets talk.