4 Best Practices of Successful Online Events Organisation

Did you know that 54% of B2B professionals watch webinars weekly??

The industry of events was forced to take a huge change and switch its format to online hosting and that’s where the booming era of webinars has started. For the past couple of years the world has been dramatically changing and the variety of businesses had to take quick steps to adapt to the reality. Before, most offline events had a unique way to bring its message to attendees. Today, you need to find a new way to attract the audience and find a worthy replacement for offline events.

The industry of current events aligned with not a new trend of online events hosting has peaked where it will probably stay for the future years. Among a large number of webinars and extremely high competition, the users are getting more picky that in its turn makes it harder for the hosts to stand out.?

In order to organise a valuable online event, you need to take into account the following best practices:

User experience?

Everyone knows that nowadays people spend most of their day searching for information, scrolling social media, chatting and doing other online things. But what about the past few years? Did we start to spend more time online? We did! And this amount of time is growing since most industries from schools to big 4 to large corporates had to make this quick switch to provide best remote work conditions for the employees including quality virtual workspaces. From year to year the user experience is getting more demanding to the particular tools, systems, and online events is not an exception.?People are looking for easy, intuitive, fast solutions that provides quick, understandable and simple integration. Currently the market offers a variety of event platforms, so find the one that not only covers your needs but also brings a good user experience to attendees.

Quality matters

Every attendee values their personal time and it is all about the host to make it quality time. It all starts with an attractive topic and interesting speakers, so make sure that you are promoting something catchy to your audience. Otherwise, you may waste loads of time for the promotion and as a result you will have a low registration rate. The video quality, lights, sound and variety of organisational things matter so spend the time to ensure the attention of the attendees is grabbed. It is crucial to create a quality time for attendees in multiply ways. Pay attention to the market research in order to identify the hot topic; invite the speakers that would definitely cover it; set up a pre-webinar rehearsal and make sure that every speaker has their mic, camera and light of a good condition; and finally check if the online platform works properly and there are no technical issues.

Audience engagement?

Successful event practises include engaging with the audience before and after the event. The most common interaction covers the quick queries, answers, feedbacks and polls. The best practices show that personal email invitations sometimes could be more attractive than Ads since this way of personal touch is crucial. The engagement requires on the post-event stage as well and there is a large influx of ways to stay in touch and follow up the users with the variety of materials. By offering them the hottest white papers, reports or any sort of material related to their industry, you increase the chance to raise the brand awareness and the brand trust.

Metrics evaluation

It is the most important stage where you need to measure success. So it is all about the metrics that you use and every host has their own approach on how to evaluate the results in an efficient way. The most common practices include registrations and attendees rate as the success points but for the project growth it is important to take into account the engagement rate, brand awareness growth, percentage of the community expansion and many other important indicators.

Online events bring exciting possibilities to the table. The above-listed practices are still new, but now is the right time to test them. While every second company is hosting the webinars, virtual events are still new and getting stabilised yearly by the growth demand in a variety of regions globally. So it is crucial to stay tuned and get the best webinar practices now.