4 Benefits of Social Learning in the FMCG Vertical

Kellogg, Unilever, General Mills, PepsiCo, and others are retooling their workflows to create more agile supply chains and accommodate the ever-increasing demand for consumer packaged goods. As part of these efforts, these brands and others have integrated Social Learning into their employee training and development model.?

Social Learning is a theory that says humans learn best by observing and mimicking the behavior of others. In the workplace, Social Learning involves providing employees with bite-sized, engaging educational content that includes a combination of theoretical discussions, real-world experience, and demonstrative components.?

By creating Social Learning content that is short, focused, and relevant to each employee’s specific role, businesses are delivering a higher-quality training experience. Using a Social Learning model also allows FMCG brands to tap into benefits such as:

Increased Engagement and Productivity

Subjecting employees to hours-long training seminars or requiring them to slog through dozens of modules on an antiquated learning management system (LMS) can tank morale and crush productivity.?

Conversely, Social Learning strategies are designed to maximize engagement by presenting employees with timely, relevant, and interesting content that will help them thrive in the workplace.

Enhancing the quality of the employee experience will set the stage for higher engagement and productivity. According to McKinsey, employees who report positive experiences have 16 times more engagement than those who have negative experiences in the workplace.?

Fewer Staffing Challenges

FMCG brands, along with organizations in nearly every other vertical, are contending with ongoing staffing challenges and talent shortages. There is simply not enough talent to go around. Increasing demand for FMCGs will likely exacerbate the existing talent shortage.?

Fortunately, Social Learning represents a viable solution to many staffing woes. Instead of looking to the external talent pool to fill vacancies, businesses can cultivate talent from within through curated Social Learning. They can cross-train employees to take on new responsibilities and prepare top performers to step into leadership positions.?

Measurable Commercial Results

Revitalizing training programs by incorporating Social Learning techniques can produce some powerful commercial results for FMCG companies. By investing in Social Learning, fast-moving consumer goods brands can experience increased profits and higher per-employee income.

According to 2022 research, companies with comprehensive training programs have 24% higher profit margins and generate 218% more income per employee. Additionally, researchers found that well-trained employees are more engaged, leading to a 17% increase in productivity.?

Smoother Transformations?

To remain competitive in the fast-paced FMCG vertical, businesses must commit to continuous improvement. As part of these efforts, businesses must engage in full-scale digital transformations and adopt leading-edge technologies such as artificial intelligence and machine learning–powered automation tools.

With that being said, engaging in organizational transformation at scale can place a huge burden on employees. Social Learning can alleviate this burden by allowing organizations to upskill their staff and prepare them for the transition to new technologies.?

When team members are confident in their ability to adapt and thrive, they will be more receptive to change and more willing to embrace new technologies.?

Unlock the Benefits of Social Learning with Tigerhall

Tigerhall empowers FMCG companies to create a culture of continuous innovation, collaboration, and improvement by providing enriching learning experiences that align with each organization’s unique needs. Our Social Learning–style content is delivered via a mobile-first approach, which maximizes accessibility and encourages employee participation.?

If you would like to embrace the future of learning in the workplace, connect with Tigerhall today. Together, we can create a more talented and productive FMCG workforce.?Schedule a demonstration .?