4 Benefits of Mobile App Deep Linking

Mobile deep linking bridges?the gap between the web and standard?standalone apps. It not only boosts your?mobile app’s potential to generate revenue but results in an increased number of?downloads as well. In this blog, we are listing some of the benefits of deep linking:?

• Personalize User Onboarding?

Deep links allow you to personalize user?onboarding experience. For example, contextual deep links can be used to provide personalized app invitations or include incentives and offers in a user's onboarding flow.?

• Help Re-Engage Users?

If the user has installed the application but hasn't actually been active for a long time, use deep linking to navigate them to specific content and encourage them to use the application as well as the general home screen. For instance, you might be able to retarget a user by giving them a notification that connects them to a unique offer such as a?brand-new item, or something else that encourages?the user to return to the app again.?

• Link to specific promotions, products, and new features?

Direct users to the relevant product listing or category page. If you’ve released a cool new feature and users are taking longer than expected to discover it, use deep linking to help them learn and use key features and functions faster. ?

• Boost Rankings?

Deep linking helps maximize search engine optimization.?If your homepage isn’t packed with a lot of keywords, you’ll learn that most of the traffic is actually going to other subpages. You can optimize deep linking with keywords, put your app higher in search engine index and direct users to your app.?

Deep linking directs users to specific content, thus putting them to routes other than the ideal user flow. Therefore, you need to plan carefully how you present the information to your users.??

Tap here, if you wish to know more about deeplinks. ?