4 Approaches to communicate Design Thinking

Is critical for the success of a Design Thinking project to involve different stakeholders of the organization, such as creatives, marketeers, designers, strategists, leaders, compliance, legal, engineers, controllers, between other profiles that can enrich the?multidisciplinary of the process.

How do you reflect the different educational backgrounds, disciplinary vocabulary, mindsets and ways of work?

We believe that communication is key and we have to adapt it to the respective recipients and get them to buy in.

To strategists: it helps to communicate how the Design Thinking process can be applied for tangible and intangible projects.

To business people: it makes sense to reference classical innovation frameworks and phases, and putting a number to each phase.

To engineers: you might want to break down make the messy creative process to structural approach of tools, methods and processes.

To Creatives: It helps to show them the roots of design thinking within their discipline.