4 AI Prompts Any Marketer Can Use to Understand Buyers Needs.

This will be cool.

Geeking out on AI, I created a series of AI prompts to quickly help me understand buyers’ needs in any product category.

It’s pretty good.

I mean, I like it ??

With a few inputs, you can create...

a simple, solid marketing persona…

a buyer’s journey...

30 content ideas…

Category entry points, JTBD, and more.?

The prompts are below. I use GPT4. You may get better or worse results with other AI.

Be sure to let me know.

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INPUTS

• Industry/category?
• Product or service?
• Main buyer’s title or role?
• What are the pain points buyers have when purchasing your product/service?
• What are the top 2 goals your buyers want to achieve? (Ex. save time… lower costs…)
• What is the annual revenue (size) of the companies you sell to?
• Where are your customers located?

The example I used below is for a transactional email provider. You can cut and paste your information into the prompt. I believe these prompts work because they progressively train up the AI. The questions get to inner motivations, not surface stuff. And the AI can reference marketing frameworks to organize the information.?

Let's get to it

Goal: Create a buyer persona and train the AI

PROMPT #1

• “Today, you're a world-class marketing analyst with meticulous attention to detail. I want you to create the ideal buyer persona profile for a [Buyer Role: product development team] of a [Company size: Greater than $50M revenue] in [Industry: SaaS] in the [Location: US] with a [Mission: to choose a new transactional email provider] The goals of this person are [Goal 1: Improve Data security and compliance, Goal 2: improve uptime and reliability]. Include specific details about goals, pain points and decision criteria for developing a marketing plan to all buyers of this service. Include the Main Challenges, Values, and Motivations of this buyer persona. We're looking for key emotional drivers. Give the persona a funny name so it's easy for us to refer to it going forward.?

Goal: Get the AI to frame up answers using Category Entry Points and Jobs-to-be-done (JTBD) methodologies. Creates a pretty cool chart.

PROMPT #2

• Keep in mind the persona of [samatha Reed]. using this definition of category entry points, "Category Entry Points (CEPs) are the cues that category buyers use to access their memories when faced with a buying situation and can include any internal cues (e.g., motives, emotions) and external cues (e.g., location, time of day) that affect any buying situation. While each category buyer and each buying situation is unique, there are common recurring themes that we call CEPs. CEPs influence which brands are initially mentally available in decision-maker memory – and form the list of initial ‘go to’ options. Understanding CEPs helps you build useful associations between your brand and the category’s core buying situations. Therefore when a buyer enters the category, your brand has a greater chance of being mentally available, which is the first step to being bought." give me a list of 10 category entry points for [Sarah]. Prioritize the list from most important to least important. using the theory of "jobs to be done", list buyer category entry points based of [Choosing a transactional email provider]. What functional, emotional, and social tradeoffs exist among the competitive set? Also, give the top pain points for each. put the information into a chart.

Goal: Get inside the buyer’s mind and find out what they are really thinking. What motivates them??

PROMPT #3

• Keep in mind the persona of [persona created], and everything we discussed so far. Create forces analysis as described in Bob Moestra’s books “Demand Side Sales” and “Learning to Build.” for forces list as “when I…” for push and “so I can…” for pull. Don’t say “I need to…” Inertia should be about forces in the current state that inhibit buying [a new transactional email provider]. Anxieties should be about inhibiting forces about buying [a new transactional email provider].?

Goal: Now we want to ask what buyers are thinking, feeling and doing at every stage of the buyer's journey. The money question!

PROMPT #4

• Keep in mind the persona of [persona created], and everything we discussed so far.? Using the 4 forces, push forces, pull forces, inertia forces and Anxiety, create a timeline from first thought to ongoing use, what are all Inputs, actions outputs and outcomes of customers navigating through the journey of buying [a new transactional email provider.?Format your response in a chart with first thoughts, passive looking, active looking, decision, first use, and ongoing use along the top axis.

Goal: Get messaging themes by stage.

PROMPT #4

• What would the [product: transactional email provider] say to the customer to reflect how the customer would use it (first person, 3-4 words per quote, 3-5 tag lines for each job)

Goal: 30 pretty darn good content ideas!!

PROMPT #5

• For all 10 Category entry points (CEP) listed above, give me three content ideas for each CEP. Personalize the content ideas to the needs, pain points and JTBD of our persona.

BONUS PROMPTS TO TRY

For head starter ideas…

• “Craft short, punchy messaging hooks for PERSONA that directly address the pain points with the identified CEPs. Highlight how our [product: transactional email service] can provide a solution or enhance the experience during those moments. Use storytelling techniques to create a believable emotional connection with the audience within the context of the CEPs. Tell relatable stories that make our product more memorable.”

So you look like you know what’s happening in any industry…

• "Analyze recent online discussions and market research data related to [INDUSTRY] trends and expand on emerging themes. Focus on consumer sentiments, preferences, product categories, global impact, and market dynamics for our [TYPE OF PRODUCT/SERVICE]. Additionally, if the data suggests any potential challenges or risks associated with these emerging trends, please elaborate on those aspects."

Enjoy! LMK How they work out.