4 Advanced Email Marketing Automations and Tactics you Should Use

I’m always on the hunt for relevant info and I loved this - one of the best articles I’ve seen on this topic for a while. Here are a few paragraphs as a taster.

When you first try email marketing and get results, a whole new world of opportunity appears. You write down a few words, send it to strangers, they open, and then by from you. If you stick with it long enough, you’ll realise email blasts and one size fits all messages aren’t cutting it anymore. Conversion rates stagnate and your marketing isn’t as effective as it once was. It may be time to start using advanced email marketing automations and tactics.

Segmentation across multiple criteria

Segmentation is a powerful way to take your email marketing to the next level and there are so many ways to do it. This can be applied to everything from the landing pages and opt-in forms you use to get email subscribers to the email campaigns you’re sending out.

Behavioral-based automations

Behavioral segmentation is the process of adding people into different groups based on their actions or behaviors. For example, if you have a company that provides information about fitness, traveling, and parenting you can group people based on the type of emails they open and click on. The ones who regularly open travel-related emails can be segmented into an email automation that promotes products and content related to travel. The same thing can be done for people who tend to open fitness emails or parenting emails.

Pretty valuable stuff, I’m sure you’ll agree! Why not check out the whole article here and share your thoughts with me afterwards: call on 0411 686 071 or email me at [email protected]

Thanks!