4 Actionable Tricks To Promote Event On LinkedIn

Undoubtedly, LinkedIn is one of the social media event platforms where you can promote event registration by increasing your reach. Nowadays, businesses and large organizations prefer to promote events on social media because it’s a cost-effective way to reach a maximum number of people. However, social media event promotion increases your event's visibility and credibility by reaching out to a large audience and also makes your event stand out from the crowd.

In this blog, we are going to delve into the top four actionable social media event promotion ideas on LinkedIn for better engagement and bigger reach. So without further ado, let’s start:

Top 4 Actionable Tricks to Promote Events on LinkedIn

There are so many social media promotion ideas but here mentioned are the ideas and tricks that you can consider while promoting your event on LinkedIn. However, except for sharing the event on posts or in direct messaging, there are many more things that need to consider while promoting your event on LinkedIn.

Share The Event Details On Relevant Groups

One of the best tactics you can use to promote your event on LinkedIn is using the relevant groups. These groups are the most effective way to enhance the visibility and participation rate of the event. However, relevant industry groups enable you to come in contact with potential audiences. You can join group discussions, share different perspectives, exchange knowledge and even can increase followers for the brand.?

Make sure that your content and way of communication are unique and meaningful. Don’t spam users with comments and event promotion messages because this can lead to permanent bans by negative feedback and reports.

Moreover, you can create your own group which will work as the central community for all the events that are going to happen in future. Also, LinkedIn engagement pods are the best way to share posts and content as they also increase the networks/connections along with engagements.?

LinkedIn Polls For Engagements

Consider using LinkedIn's inbuilt features to create a sense of excitement among your followers. LinkedIn offers various features for event marketing and one of them is creating polls on the event page. These polls can increase engagement and reach around the events. However, LinkedIn polls are a brilliant way to identify the opinions and thoughts of followers without even going through comment sections.?

Here are the best practices that you can choose for LinkedIn polls.

• You can ask a question or design a statement related to your event and request your connections to respond.
• You can share some interesting topics with the participants
• You can use polls to address any issue regarding the event registration process or something else.
• Make sure that you share your polls across all the social media profiles including Instagram, Twitter, Twitch, YouTube and Facebook. Sharing across social media will give you more interactions.
• Notice and identify the most engaging polls to determine all the aspects of the event. As a result,? when you’ll know about the results, you’ll be able to focus on other areas of the event.

Build Connections With The Users Who Aren’t In Your Network

Another one of the best to promote your event is to manage the attendees' list who accepted the invitation to join the event. After sending the invite, you can see the listed attendees of the event on the right side. However, you can connect with your attendees by clicking on the “see all” button on LinkedIn. After that, you’ll have access to the connection status and details of your attendees.?

Also, to continue this chain, you can prefer to send network requests outside the connections to reach more new users and increase your event visibility. By doing so, you can add a new potential audience to your event. As a result of this, your new connections will also share about the event within their connections. Therefore, consider sending network connections to spread the word about your event.

Get Viral With Engagement Pods?

LinkedIn engagement pods are one of the unique features that the platform offers. These pods are known for creating buzz and building hype around the event posts before it gets popular. So, when a user does sever, LinkedIn's algorithm works like this, if you post something related to the event on the feed then, within 20 minutes you’ll know the engagement. Therefore, to get noticed and go viral, create amazing content that grabs the attention of a large, relevant audience who will engage with your content.

Moreover, if you’re still figuring out how to build audience engagement then consider engagement pods. Well, this is a simple group of people who have agreed to comment, like and share each other’s event posts. And in return, we can do the same for them. However, these engagement pods work well when used on LinkedIn polls. As a result, you will gain maximum reach along with comments of pod members, but the poll results will be real votes.

Keynote

By the end of this blog, you know the best social media event promotion ideas to promote your event on LinkedIn. Unlike Facebook live streaming services and Instagram live streaming services, LinkedIn doesn't support direct live streaming services. It uses third-party tools to broadcast live videos. Moreover, LinkedIn has proven to be the best platform to promote any event be it conferences, trade shows, and many more. Therefore, consider the above-mentioned actionable plus amazing tricks for event registration & promotion.

Hope you like the blog. Thank you for reading!