4 (or 5 or 7 or 9) "P"s of Marketing?
SYNIMA Group
Strategic thinkers, marketers, and implementers - Helping you realize the value you in your business.
Do you think there are only 4 (or 5 or 7 or 9) P’s that describe Marketing deliverables???Or do you follow the alternative 4 P’s that (IMHO) most tech companies think of… PowerPoint, Pictures, Parties and managing Panic… with a possible 5th, Pigments – what color is our logo?
?If this is your view; if you are struggling to see the benefits of marketing investments, or if you think it can deliver more, then this series is for you.???
?Marketing is one of the broadest and most diverse disciplines within an organization.??Therefore it is one of the most difficult to understand, to guide, to manage and to measure.??So here are some more P’s, that may be your worthy of your consideration:
1.?????Proposition: What, how and most important, Why???Why us? Why now?
2.?????Promise: The essence of your brand – the promise you make to the customer
3.?????Preference: Ensuring your brand, your solutions and products are the desired choice
4.?????Promotion: How do you get in front of the right people so that you sales conversations become more rapidly productive
5.?????Partnership: How do you successfully collaborate or support, with your channel, your ecosystem and your customer.
6.?????Profitability: Marketing goals should be set to increase profitability – measurement and return
7.?????Purpose: What is it that you and your company do???Not just what do you make, but what you do for your customer, the market and for society – the story that your employees tell their family and friends.
8. And finally….Performance:??How do you measure marketing execution and set that against the goals and needs of the organization?
?Over the next few weeks, we will explore the relevance of each P, how it needs to be considered, and what role Marketing has in delivering each of these elements that drive success in any organization.
?If this has struck a nerve and you want to reach out to us please do. We’ll set up an appointment to discuss how this can all be made more relevant to you and your team.?
Transforming how tech businesses interact, crystallizing their proposition, purpose and creating stories to engage with their customers, employees, investors, media and partners to accelerate their growth.
2 年Another P that is often one of the four is Press Releases, many in sales seem to think the more press releases you put out the more sales leads you get. This has significantly changed - it's about articles that talk about what the proposition is and how it assisted in addressing a customers needs. In many cases Blogs are the replacement for Press releases and they have much greater perspective, insight and purpose behind what they say.