The 4-1-1

Welcome back to The?Big 3 newsletter, which gives?3 clear, simple, and powerful ideas every fortnight. It shouldn't take more than a few minutes to read but will give you more than a week's worth of insight. For those of you utilising LinkedIn, I want this to be the most valuable email in your inbox.

So here goes - 1 big?piece of advice for LinkedIn, 1 question to help you level up your business and 1 idea from a business icon.

BIG ADVICE

The 4-1-1

Despite this being The Big 3, let’s discuss the 4-1-1. If you want to post a diverse range of content but are not sure where to start, follow my 4-1-1 rule:

Every time you post something promoting yourself and your business, share ONE update from an external source, and FOUR pieces of content authored by others. Not only does this ensure your feed is full of a range of different perspectives, but it also positions you as the source of valuable and interesting information. The key to this tip is that most people think the only way to be interesting is to author every post you share. That’s simply not true - there is tremendous value in becoming a curator of insight from within your industry or chosen specialism

BIG QUESTION

WHAT SHOULD YOU POST TODAY?

Let’s be real - this is the question that stops most people from posting. Everyone knows there is a benefit to posting regularly and building a reputation on LinkedIn - after all, the more you are known for being skilled in a specific area, the more likely you are to be selected as a future collaborator.

However, knowing you should post and knowing what to post are two different things. Posting anxiety is real, but there is a fix for it. Instead of waking up to a blank screen, create a framework that answers ‘what should I post’ in advance. I.e. on Mondays I post ebooks or helpful guides.

On Wednesdays, I find an interesting industry article and re-post with my thoughts. On Fridays, I post LinkedIn FAQs that people have asked and I answer publicly for the benefit of all. Providing yourself with catalysts will undo the anxiety of the blank screen.

Instead of ‘what should I post’ you are simply filling in the blanks.

Our brains work much better when they’re responding to catalysts like these, rather than having to start from scratch.

Alternatively, you could always download my free content calendar, which gives you ideas for every day of the year

BIG IDEA

"A lot of people are afraid to say what they want. That’s why they don’t get what they want."

― Madonna (known for her wisdom)

Warmest regards as always,

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