The 4-1-1 Content Rule
We all struggle with creating of VALAUBLE CONTENT!
The question to answer is: "How to create valuable content, while keeping keeping the quality high?"
Let's try and answer this question through the 4-1-1 content rule. This content tactic consists of 6 posts: 4 educational posts, 1 soft selling post, and 1 hard selling post.
4 Educational Posts
You need to EDUCATE your consumers by making use of the following content types, which are:
Demo videos / Screen recordings - Searching for relevant hashtags on LinkedIn.
Guides
E-books
Infographics
I my personal opinion I enjoy making SCREEN RECORDINGS, because it is more interactive and you can showcase your expertise on a particular social media platform like LinkedIn.
"Content isn't king, its the kingdom" - Lee Odden
1 - Soft Selling Post
PERSONALIZED YOUR OFFER to your consumer by doing research on your target audience by answering the following questions:
What is their profession?
What are their hobbies and interests?
What problem does our product / service solve for them?
How long have they been a customer of your business?
What is the most important for them?
After personalizing your soft-selling post, you need to start building a relationship with them like in the sitcom "How I Met Your Mother?".
领英推荐
Watch this video?to showcase that building a relationship with your consumer is "A TWO-WAY STREET!"
1 - Hard Selling Post
You are being DIRECT in your APPROACH by using a crafted sales pitch customized to certain target individuals on LinkedIn through messaging campaigns. It is part of the CLOSING STAGE in the sales process of converting a prospect to a client.
Pros and Cons of hard selling:
Pros
Creates a sense of urgency.
Saves a lot of time.
Easy to implement and replicate.
Cons
Can't align with your prospect at that stage of the selling process.
Not ideal for repeated sales.
Less effective during economic downtimes.
Become the person who would attract the results you seek. -Jim Cathcart
My final words on this topic are:
Stay constant in the world of content marketing.
Gain practical experience through posting on a regular basis.
Never so NO to a helping hand.
PS: Be like Homer Simpson and learn on the job!
#business #contentstrategy #contentcreation #startups #linkedin
I help Tech startups and Saas companies generate more leads & increase engagement on LinkedIn with high-quality content | Social Media Manager | B2B Content Marketer
4 天前Great tips anytime, anyday