The 3P Framework: A CEO’s Guide to Motivating Stakeholders
Ellen Robinson
As a CEO, your first priority is leading the company towards your vision. I coach your CxOs to help you do that. | Drove strategic business for Pepsi, Frito-Lay & National Sports franchises.
You announce critical company priorities that you know are essential for survival and growth, but the response feels... lukewarm at best.
The stakeholders nod politely during presentations. Your employees smile in meetings (or don’t). But something's missing – that spark of genuine enthusiasm, that sense of shared purpose that turns your announced priorities into their own to fully align all the employees further.??
Recently, I worked with a tech CEO facing exactly this challenge.?
His company needed to make significant changes to stay alive and fuel new growth. The priorities were clear and crucial, but the stakeholder engagement wasn't there.
What we discovered together transformed his approach - the difference between Announcing and Communicating? – and it all comes down to what I call the - 3P Framework.
Let me show you how it works in practice:
P: Plan
The CEO’s main role in the execution of the priorities is to Communicate them effectively.? A CEO always needs a clear strategy for who to communicate with and who to communicate through. Here's what this means:
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P: Prepare Your Message
This goes beyond writing a compelling speech. Here's how to do it right:
The goal? Ensure your message is clear, compelling, and connects with every level of your organization.
Third P: Practice Your Delivery
Rehearse until you feel comfortable delivering your message with purpose. Whether it’s in front of a mirror, in your car, or during quiet moments, practice helps you refine not just what you’re saying but also how you’re connecting with all stakeholders.
After implementing the 3Ps, listen carefully to what people actually heard versus what you intended to communicate.?
Think of it this way: Your role isn't just to announce priorities – it's to ignite understanding and enthusiasm throughout your organization.
Why not use the 3P framework today to see a shift in your stakeholders’ motivation?
Executive and Author
1 个月Ellen, I am sure you are familiar with Steven Covey's 7 Habits book. One of the principles that comes out of that book is, "Slow is fast with people." This gets into change management techniques, but here is a simple example without all the rigor. Do a form of trial ballooning (You allude to this in your second P). People need time to "absorb" something. Float your priorities in a generalized way well in advance of announcing them. This will allow at least a small amount of internalizing and may even stimulate some curiousity. Then when the CXO formally announces their priorities the individual is much more likely to understand the priority (understanding is critically important). We humans have to do these things in multiple small steps, not one big step.
Get out of your Head & Present in Love | Nervous System Strategist for Women Who Live in Their Head | Upgrade Your Marriage from a C- to an A+ | Attachment Expert | Psychotherapist | Start????w my Free Masterclass
1 个月Getting people to feel the importance of priorities is an art.
Brand Strategist, Abstract Artist
1 个月Great framework for effective culture communication, Ellen. Thank you!