3D Streetscape Rendering for Urban Planning: It's More Than Streets!

A new Pullman Gulch Union condo tower near downtown Nashville recently made presale contracts for 100 units ahead of its much-awaited opening. This 29-story building with 300 luxury condominiums attracted record-breaking condo sales of approximately $70 million, marking a grand real estate success for the project planners and stakeholders.

Realtors and investors involved in similar urban development projects rely heavily on city planners and local governments for design approvals and construction plans, considering city dwellers' psychological and social needs.

With streetscape rendering, they clearly understand how the habiting population will interact with the building's design infrastructure, locality, landscape, and outdoor environments.

Developing neighborhoods and streetscapes that may become prime spots for commercial spaces, community centers, high-rise condo buildings, retail stores, and restaurants requires intensive groundwork, emphasizing connectivity, public facilities, environmental impact, and other external factors.

Using photorealistic 3D scenes of the proposed architecture for urban settings provides those working closely with the designers and architects with more detailed insights into the project design and its impact.

Let's understand how modern real estate developers and marketers can use 3D architectural rendering for streetscape design and development.

For Design Approvals and Decision-making

High-quality streetscape renders emphasize the well-intentioned design elements of the proposed high-rise building plan.

Architects and designers use 3D rendering services to gather feedback and approvals from stakeholders and urban planners via project presentations.

This helps them evaluate designs and avoid significant conflicts among project planners, architects, designers, investors, and construction crews from the initial project planning stage.

For Real Estate Marketing and Sales

3D streetscape rendering attracts potential buyers' visual interests before construction begins.

Real estate professionals use stunning street views of the projected building design as part of their marketing strategy with client proposals.

What impresses potential buyers about 3D visuals is that they can imagine themselves among pedestrians walking nearby and other street elements such as plants, vehicles, and street furniture.

Urban streetscapes cover residential and commercial projects, including high-rise buildings or condos, commercial and community centres, shopping complexes, entertainment hubs, cafes, and other public spaces that reflect downtown living.

Streetscape rendering extracts the emotional and environmental appeal with the intent behind building design. Hence, it's worth approaching CGI specialists or 3D artists with sound knowledge of how different architectural visualizations can be used in urban planning and development projects.

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