3D ROMAN MONUMENT LED IN THE FABULOUS CENTER OF LAS VEGAS

A creative 3D canvas outside The Forum Shops is designed to engage and excite pedestrians passing by up to 3.9 million annually, making it an "Ancient Roman" and standing out on the Las Vegas strip, one of the world's busiest streets.

BEHIND THE STORY -- THE PREMIUM

Caesars Palace luxury hotel and casino, established in 1965, is regarded as one of the premier destination resorts in Las Vegas, Nevada. Among the attractions, the Forum Shops stand out as a luxury shopping complex.

In March 2016, we YAHAM were entrusted by a visionary client to bring 柴his bold idea to life, which was to build a remarkable LED spectacular in Roman style at Caesars Palace, increasing the grandeur of this esteemed landmark while unleashing commercial brilliance.

ABOUT THE SCENE -- THE PROBLEMS

The double-faced spectacular is 85 feet tall and more than 6,000 square feet in size, simulating a classical Roman building with flat panels in the middle, Corinthian-style columns and creative shapes flanking on both sides that are reminiscent of a roof.

Every element of the display required precise alignment to achieve pixel-perfect accuracy, resulting in a one-of-a-kind sign boasting UHD 4K resolution that can be programmed to instantly go from a 3D ancient Roman gateway to a fashion runway animation in the blink of an eye.

INSIDE THE SIGN -- THE SOLUTIONS

We set up several specialized teams to take care of all kinds of aspects of the project, including electronics, content, structure, system etc, for better visual effects and full realization of the idea. For example, the pre-sales team utilized 3D printing to craft the mini-sized version of the onsite environment, to quickly produce prototypes and verify design feasibility.

Aiming to integrate the seamless corners, curved and standard parts with varying diameters and radii, up to 30 types of customized cabinets and patented corner techs, were employed for a seamless transition between parts. This approach not only maintained high IP65 waterproofing standards but also simplified the installation process.

Each regular and special unit was specifically customized to maintain the consistency of the algorithm and refresh rate, accurately aligning the content with each pixel. Being integrated with a custom Content Management System (CMS), it allowed staff to readily upload and schedule content for efficient transitions.

Beyond its function as a visually striking beacon, the marquee dramatically enhances the main entrance plaza creating an awe-inspiring experience for our visitors. More than a marquee, it is a bold statement of both the site's classic and lavish style, as well as the precision engineering and custom capability of the company employed in its creation.