3D renderings for Real Estate Marketing

3D rendering is quickly becoming essential to the real estate industry. 3D rendering tools allow real estate agencies to produce marketing materials that help buyers visualize their dream home.

Graphic designers and 3D visualization artists are an integral part of real estate marketing. It isn’t always the most rewarding job, but rendering a new apartment or series of townhomes, is vital to the real estate industry, and it provides a steady stream of work as more agencies look to 3D renderings for their sales materials.

Many 3D visualizers enjoy working with real estate agencies, bringing their expertise to a lucrative field with no end of demand. These days, the visualization industry and real estate marketing are permanently linked and can rely heavily on each other.

For years, agencies had no marketing materials other than square footage numbers, pricing breakdowns, and maybe one finished building. Agents were selling a dream home without visual aids — a challenging task for even the most creative agent. There existed a disconnect between what agents were selling and what buyers could see. This often led to distrust and dashed hopes.

Now, however, real estate lives in the age of 3D visualization.

Computer rendering and digital reproduction are valuable technologies that have opened the door for real estate firms to show buyers their properties in a more realistic way. Through 3D renderings and animations, agencies can show potential buyers the possibilities of the property before it is even built. Buyers can now picture themselves living in the home before they make a purchase.

Architects, developers, and interior designers work with 3D visualization artists to build the property in 3D renderings for promotional material that make a dream a reality for buyers.

Before 3D renderings were possible, some visual aids were circulated for potential buyers. Architects created 2D sketches of the property that showed the home in the most basic light. With the evolution of computer technology, 3D rendering artists can now produce a more robust picture of the home. Computers allow real estate firms to use newer, better promotional materials with fly-throughs, animations, and, more recently, virtual reality experiences. Tech advances have changed the way that architects, agents, and buyers view new designs and how properties are visualized even before construction.

3D renderings and visualizations create stunning environments and make everyone involved more excited about the project. Buyers are especially more engaged in their properties, even for more mundane purchases.

Technology is moving at an ever-rapid pace, and the coming years will see more advancements than we can imagine. 3D renderings and visualizations will likely see new and exciting advances that revolutionize how the real estate industry sells properties.

Virtual reality (VR) is one of the newer formats for 3D visualization. VR is expected to move quickly and is already becoming significantly better and less expensive every year. The technology is more accessible and attainable, even for real estate. VR environments let agencies bring their potential buyers in a 3D rendering of a property that they can walk through and see from every angle possible. Buyers can actively change-out qualities, furniture, paint colors, and fully customize a building without physically going inside it.

A cousin of VR, augmented reality (AR) is becoming increasingly more popular. AR uses a smart device camera to overlay 3D objects onto real space. AR is similar to VR except that some parts of the environment are real.

Both technologies are still in the early stages, but giant tech companies like Google, Apple, and Facebook are working hard to advance the tech rapidly. AR and VR are poised to be the next great thing to happen to real estate since the current iteration of 3D renderings became mainstream.

Whatever happens, going forward, 3D renderings will continue to be a highly valuable commodity in the real estate market. The two industries will move forward together and make real estate marketing a better experience for everyone.