3D MARKETING IN 10 BUSINESS SECTORS

The main principle of?3D marketing?is the use of non-standard digital content around or inside the product (goods or services).

Let’s look at how?10 different market sectors?can use?3D Marketing:

?Household appliances

3D visualization of the product in?augmented reality?at the consumer’s home in real size and real shape before the immediate moment of purchase, which allows to increase online sales by more than 15%.

According to data from Retail Customer Experience and BigCommerce, 61% of customers prefer online stores that offer the option of trying on products in augmented reality. Product pages that offer AR and 3D led to a 13% increase in average order size and a 21% increase in revenue. In addition, as ARInsider writes, Shopify provides analytical data according to which the return of a product that was primarily tested by a consumer in augmented reality decreases by 40%. This is a solution to a very important "pain point" today for home goods brands, especially small and medium-sized businesses.

Event industry

Creation of interactive locations in virtual reality right at the event. Bringing a digital 3D speaker from the future. Invitations and photo zones with AR elements. This allows to attract, capture attention and entertain the guest.

Food products

Product packaging with elements of augmented reality, which allows to increase the time of contact with the consumer by an average of 20–25%. Creation of a loyalty program with AR/VR/3D elements that allows you to attract consumers (especially from generation Z) to games and, accordingly, increase the frequency of product sales.

This tool helps to effectively distinguish the product from competitors and attract the attention of the consumer.

?Pharmaceutical companies

3D instructions for taking medicines right on the package with the help of augmented reality. Interactive AR | VR educational materials on the effect of the drug on the human organism for demonstration to doctors. AR | VR allows companies to tell a story about a product and its capabilities.

More importantly, virtual reality can be used to create virtual patients so doctors can see how a patient responds to a drug.

For example: Dr. Reddy Laboratories launched a mobile app based on augmented reality that showed the unique features and working mechanism of its cough syrup – Bro-ZeDex – compared to similar products from other companies.

Manufacturing companies

Staff training using VR simulators. VR tours of production facilities from anywhere in the world.

?Retail. Shopping and entertainment centers

Interactive navigation through the shopping center using AR. Creation of thematic game VR locations. Loyalty programs with AR elements. Augmented reality mirrors with the possibility of audience interaction through them with AR characters.

According to a survey conducted by Retail Perceptions, 68% prefer to spend more time in a store or shopping center with augmented reality than in traditional stores. 72% of shoppers who used AR in their shopping experience said they bought things they didn't plan to buy simply because of the AR experience.

Developer companies

Visualize and immerse yourself in future properties using AR/VR tools. A tour of the future house/apartment/office with the inclusion of all small and precise elements of the structure.

Historical and cultural organizations

Reproduction and 3D visualization of artifacts of past eras, virtual tours of ancient cities and monuments. Reproduction of museum exhibits in augmented reality.

Research conducted by the University of Alberta has concluded that immersive technologies result in significantly higher levels of satisfaction and follow-up history/return to a museum or exhibition than people who simply come on a regular tour. In addition, they remember more historical details and their level of general knowledge is much higher. There is also a significantly higher level of satisfaction from studying an art building than studying history in a formal setting.

So, for example, you can visit the Kyiv History Museum on Khreshchatyk 1913 in virtual reality and fully immerse yourself in the architecture of that time.

Medicine

Improving the qualifications and training of medical personnel with the help of VR simulators. Use of virtual reality in the process of surgical operations. 3D visualization of pathologies.

According to studies, it was found that students who received AR-supported learning achieved better academic results than students in regular classrooms. They significantly surpassed them in terms of success and satisfaction with learning using such methods. It is important to note that the activities supported by AR led to a significant increase in productivity.

Agricultural

3D visualization of seed processing and growing processes. Immersion in the production processes of enterprises using VR technologies.

For example: Plant Vision. This crop management system uses artificial intelligence, machine learning and augmented reality to fully digitize crop production. RGB, infrared cameras and sensors are installed on the object to collect data. Crops are photographed every minute and the AI checks the health status by scanning the photos. A farmer can use devices like Google Glasses and get information about temperature, plant health, etc. in augmented reality.

Effective use of?3D marketing tools?provides an opportunity business to significantly improve marketing indicators, update communication with the consumer and strengthen the company’s role in the market.

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This is the third article in my blog series about 3D marketing.?

I will be glad to discuss! ??

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