3D and Augmented Reality(AR) is the future of Digital Marketing

You can use 3D and AR when you’re marketing your brand by creating visual representations of your services and products. 3D and AR marketing can also be used when marketing to consumers. Marketing with 3D helps humanize your brand and inspires actionable calls to action. No matter what you’re designing or selling, with the latest advances in AR, your customers can get the information or inspiration from an innovative vision. This can be used to create 3D and AR marketing campaigns to let consumers know about your products and services. How to leverage AR Marketing for your business If consumers can see 3D and AR marketing for your brand, they can get inspired. Consumers can get inspired by 3D and AR marketing with these facts. 87% of customers would use a product with an animated video explaining what it does. 94% of customers will offer a higher price for a product with an informative video. 100% of customers will offer greater buying intent (buyer intent) to a product that has a 3D animated demo video. 86% of customers would purchase a product if it had an attractive demo video.

3D Billboard Advertising

3D Billboard Advertising is a staple in digital marketing, and it has only scratched the surface of what’s possible. Public spaces were the first for companies to use this new form of marketing- namely, roads, airports, and subway stations. These first uses were the most successful around American cities like New York, LA, and Chicago. Public spaces are now expanding to use iconic locations like parks and malls. It is creating efforts from marketing tech companies like Coin to blur the lines between commerce and advertising. Gaming is also an important part of 3D Billboard Advertising. Though these companies have been used to present businesses to the public, gaming has added fun and directions to demonstrate the power of augmented reality in marketing.

Augmented Reality Advertising

3D billboards with augmented reality concepts will lead the way for advertisers to attain new customers in the digital sphere. This platform is improving as consumers are becoming more and more immersed in this interactive dream world. When consumers partake in these surreal digital boards, they are able to have these fantastical experiences without having to leave their everyday world. These 3D billboards are able to replace the 2D billboards that most advertisers resort to traditional practices in marketing. Augmented Reality Advertising The Gartner Executive Briefing: Augmented Reality: A New Paradigm for Marketers [video] “Augmented reality ads are very different from traditional ads in that, similar to virtual reality-based interactive experiences, AR ads offer mobile users something different and more engaging than normal ads might include: direct interaction with the advertiser’s brand. By combining animations with physical objects, advertisers utilizing the technology can add more context and professionalization to a mobile ad, increasing recall and engagement.”

Augmented Reality Advantages and Disadvantages

New technologies are present not only in the advertising industry, but they are also present with personal devices that use AR, such as AR glasses, smart contracts, and digital beacons. The scope of these technologies has been growing, and we can expect that the future of marketing will incorporate 3D and AR technology. Whether or not you are thinking about the future of advertising, it is always important to be aware of the changes and develop strategies accordingly. Augmented reality can be a powerful tool to build trust between the advertiser and the consumer. At the same time, companies should consider the potential disadvantages of these technologies for the sake of the consumer experience. New Audiences We have already mentioned that the audio-visual experience of consumers is getting better. It is difficult for traditional marketers to know the potential of the consumer.