#39 What's New In Social?

Rachel's Social Snippets #39 - This week’s updates are serving chaos with a side dish of confusion: Separate apps just for Reels? A whole new feed just for updates? Even more stand-alone AI apps to add to our ever growing collection? ?? And if that wasn’t enough, some poor users got an accidental dose of horrific and violent content from one social media platform ?? Oops! ??

But don’t worry—it’s not all doom and gloom! We’ve got a good dose of 'Digital Tips' and 'What's On' workshops and webinars to keep you learning and ahead of the curve.

Check out this week’s Social Snippet and let me know your thoughts—are these new tests brilliant innovations or just tech companies changing things for the sake of it?

Instagram? - May Be Exploring a Separate Reels App

A new report from The Information, suggests Instagram chief, Adam Mosseri recently floated the concept of a separate Reels app to IG staff ?? - What are your thoughts, do you think that would work?

Instagram? - Explains How Its Algorithm Weighs Time Spent Watching Longer Clips

Last week Instagram chief Adam Mosseri provided some more insight?into how its content algorithm measures watch time as a percentage of a video, as opposed to a binary count.

Meta? - Plans To Release A Stand-Alone AI App To Compete With ChatGPT

Meta plans to debut a standalone AI app during the second quarter, according to people familiar with the matter. Do we really need another AI App?

Meta? - Fixes Error That Exposed Instagram Users To Graphic And Violent Content

Meta has?fixed an error?that caused some users to see a flood of graphic and violent videos in their Instagram Reels feed. The fix comes after some users saw horrific and violent content despite having Instagram’s “Sensitive Content Control” enabled.

Instagram? - Tests AI-powered Tasks In DMs

Instagram is working on the ability to create tasks from messages using Meta AI

LinkedIn?- Tests Alternate Feed Of Updates From Only Your Connections

LinkedIn’s testing out a new way to potentially drive more engagement in the app, by giving users an option to switch to a feed of only updates from people in their first degree network. Now this could be interesting and I'm curious to see how that one would play out?

X? - Shares New Data On Gen Z Users

Looking to connect with Gen Z? Then X is the platform for you OR is it?

According to?X’s latest overview of Gen Z usage younger audiences are connecting in the app. However, that's not entirely supported by third party research, but read on and see what you think...

General - Microsoft? To Shut Down Skype In Favour Of Teams?

Microsoft is retiring Skype on May 5, 2025, to focus more on Teams, giving users a 10-week window to transition their data and contacts to the new platform.

LinkedIn? - Articles and Newsletters

Are you confused about them? Don't worry so are a lot of other people too but here's

a quick guide that explains each of them.

Rachel Moore Social Media

Still Unsure About Going Live On Social Media? Why Your Business Should Start Today!?

Live video is one of the BEST ways to boost engagement, build trust and expand your reach on platforms like LinkedIn, Instagram and YouTube and the best part is...

Article kindly provided by Clockwork Eye Video

Microsoft? - Word And Outlook Working Together

If you have a large number of people to send an email to and you don’t have permission to advertise the email addresses to the whole group and you are worried that if you use the BCC field a large percentage of your emails will end up in the recipients’ junk/spam folders, then have you thought about using Word’s Mail Merge feature to send the message?

Article kindly provided by First Call

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With all these changes flying around, it’s hard to tell if social media is evolving or just going through a rebellious phase ?? Let me know your thoughts, takeaways or if you just want to vent about another app update I’d love to hear what you think so leave me a comment or send me a DM ??

Warmest regards.

Rachel x

Rachel Moore Social Media Trainer, Consultant, Manager & Speaker

7 x Award Winning Social Media Trainer & Consultant

rachelmooresocialmedia.com

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