37 Ecommerce Copywriting Formulas

Copywriting for ecommerce sites isn’t as hard as it might first appear. In fact, the most common way to botch ecommerce copywriting is to overthink it. A lot of sites would sell more if they just talked to their site visitors as if those visitors were right in front of them. You know…. the way a salesperson would.

But here’s the secret: Salespeople have scripts. They’ll vary the script a bit, they’ll use a different script for different situations and different types of buyers, but they have templates – formulas, if you will. They use those formulas every time they talk to a prospect. 

We’d like to give you a few ecommerce copywriting formulas like that. 

Read the whole story here..

https://conversionfanatics.com/ecommerce-copywriting/