#37 AI, Marketing & Content

Here we are once again

This week ....

• Sound Effects Wizardry:
• Wikipedia on Steroids:
• AI Meets the Newsroom:
• TikTok’s AI Tango:

ElevenLabs Debuts AI-Powered Tool to Generate Sound Effects

Key Points

• ElevenLabs has launched a tool for creating sound effects and musical clips via text prompts.
• Free users can generate up to 60 sound effects per month, requiring attribution to ElevenLabs.
• The tool, trained on Shutterstock’s audio library, targets video game developers, film producers, content creators, and marketers.

Takeaway for Marketers

Why spend hours hunting for the perfect sound effect when you can just type and generate it? ElevenLabs’ new tool could be your secret weapon for effortlessly creating immersive content.

Perplexity Pages Turns Generative AI Search Results into Wikipedia Pages

Key Points

• Perplexity Pages converts search queries into customizable, interactive articles.
• Users can tailor content tone, structure, and add multimedia elements for enhanced engagement.
• The tool fosters an interactive learning environment by allowing shared links and follow-up questions.

Takeaway for Marketers

Transform your search results into visually stunning, shareable content. Perplexity Pages can turn your research into a powerful marketing tool, making complex topics easily digestible for your audience.

OpenAI Signs Deals with Vox Media, News Corp, and The Atlantic

Key Points

• OpenAI has signed content licensing deals with Vox Media, News Corp, and The Atlantic to train its AI models.
• These deals could shape future AI content policies, ethics, and regulations.
• Marketers need to stay tuned to how these partnerships will influence AI-driven content and advertising.

Takeaway for Marketers

As AI continues to blend with media, understanding these partnerships will be key. They might just reshape how you leverage AI for content and advertising.

TikTok's New AI Ad Offerings Are a Mixed Bag, Agency Execs Say

Key Points

• TikTok’s Symphony suite introduces new AI tools for ad creation and optimization.
• Despite the advanced targeting capabilities, there's skepticism about the usefulness of AI-generated video content.
• Marketers are excited about the AI-driven Ads Manager but wary of the transparency and control over ad placements.

Takeaway for Marketers

TikTok’s new AI tools promise to streamline ad optimization, but beware—the magic may wear off quickly if the content feels too robotic. Balance AI efficiency with human creativity to keep your audience engaged.