360 TRAVEL CONTENT FOR BETTER BRAND ENGAGEMENT CAMPAIGNS

A 360 travel video is not there to replace the transformative experience of actually visiting a new destination with all the sights and smells, or authentically connecting with local people.

It is, however, a great tool to bring the destination to life for your audience. 360 storytelling will help bring an experience to life in an immersive way for viewers.

Creating immersive experience that excite and stimulate the travel bug was the aim of this 360 video tour of the Baan Chaweng Resort. Our goal was to create a series of short videos that would be posted on Facebook as part of their brand engagement campaign.

From the luxurious villas and suites, to the peaceful sanctuary of Rachavadee Spa, the traditional Thai cuisines of Lelavadee Restaurant, to the breathtaking beach view – we presented a little heaven on earth with the serenity of a great escape from the rush of everyday life.

Here is the full 360 experience of the Baan Chaweng Resort. It's a 360 video, so have a look around!

Businesses in the travel industry need to focus on the destination to engage with their social media audiences. Whether you run a hotel, theme park, airline, cruise, tour groups or some form of holiday activity, there are many reasons to consider 360-degree video as part of your marketing plan.

Within a week of posting the videos on their Facebook page, the Baan Chaweng Resort had received over 1,200 organic views for the 360 videos. It has received 33% more views than the traditional videos they have posted in the past. It shows that people are engaging more with the 360 content. ‘Engagement’ is a consideration for brands when it comes crafting marketing campaigns, and the stats suggest that 360 video is the way forward!

This article originally appeared in 360 Video Asia.