360 Marketing Experience, Asia Pacific

MARKETING PLAN

No successful journey starts without a roadmap, and no successful marketing endeavor starts without a plan.

Being a marketing professionals, writing effective marketing plans are essential.

For the past 2 decades, I have assembled numerous cross-functional team, analyzed existing market, and break-down plan's components into focused sections, covering strategy and tactical program, implementation to present and leverage the plan throughout an organization.

In general, my responsibilities are to prepare the team and relevant data for the success of marketing plan creation; in writing the strategy and tactical initiatives, market analysis, the product or service analyse, the product or service plan, the promotional plan, and ultimately the implementation for a 3 to 5 years plan.

INTEGRATED MARKETING COMMUNICATIONS

The evolving media landscape has resulted an increased of omnichannel consumer who uses traditional, digital, and social media. Integrated marketing is all about how marketers can leverage the best of these channels to engage their customers.

For instance, Omni-channel like; WeChat channel in targeting Greater China, Online e-commerce in purchase conveniency, Loyalty Program App to drive CRM and Customer engagement, and so on.

Brand choreography is the key driver to innovative integrated marketing communications (IMC) framework, it helps to breathe new life into any marketing efforts and experience spanning across B2B marketing, Small Business Marketing, Enterprise Marketing and B2C marketing.

In digital communications, choreographing brand choreography—and real-world best practices with leading brands— my team and I have delivered successful right message, to the right customers, at the right place and the right time.

Seven-step of branding comprises in building the brand value propositions, strategic positioning, creating buyer personas, the latest thinking and engagement of content marketing, managing media and communications channels through traditional, digital, mobile, and social marketing vehicles across mapping the customer experience, as well as engaging social employees.

However, discovery of metrics are significant in helping us to make better data-driven decisions, real-time marketing and neuromarketing to develop integrated campaigns that offer better customer experience and better ROI.

MANAGING THE MARKETING COPY

Copy is the heart and soul of almost every marketing endeavor that requires copy to tell your story and sell your product or brand.

For decades, managing and working closely with groups of copywriters in identifying different types of copywriting and benefits of drafting on paper, observing general rules, writing and testing headlines, selling the page, and rewriting existing copy to optimize it for different outlets and structuring copy for print vs. online delivery platforms with brand voice and across an editorial calendar.

DRIVING EFFECTIVE MARKETING FUNNEL OPTIMIZATION

My goal as a marketer is to turn prospects into buyers. But there's a lot more than conversion to consider when talking about marketing. That's why the marketing funnel is such a popular representation of the customer experience.

The funnel is the foundation by which we understand the customer's journey on the path to purchase. It's a model all customers experience and it's incredibly important to the marketing foundation.

Being the team lead in enterprise marketing for Jeju Shinhwa World, my responsibilities are to drive marketing campaigns into effective funnel optimization, to increase customer acquisition, to ensure excellent customer experience, and to persuade customer into actionable purchase conversion, and in addition, to increase and sustain the the best after sales and loyalty benefits in customer retention.

The five unique segments of the funnel have always be the significant tiering to drive; awareness, interest, desire, action, and loyalty in any successful campaign.

In 2004, "Stop Family Violence" campaign was launched to target young children- age 7 to 16, across the sunny island of Singapore, segmentized groups like primary schools, secondary school, single parenting groups and more by the Ministry of Social Services and Families, Singapore.

Over the years, proven track records have shown the effectiveness in practicing the segmenting of marketing funnel and achieving series of business objectives and goals.

In 2018, Jeju Shinhwa World launched the tactical campaign to new collaboration on co-branding efforts with Roger Goulart to drive brand awareness, in-dining promotion, and also exclusive loyalty benefits.

The journey of exploring touchpoints, discovering the creation of campaigns that drive customers through the funnel, improving the performance of the funnel, and evolving to meet the changing needs of the business and buyer.

PROJECT MANAGEMENT TO THE SUCCESS OF MARKETING ACTIVATION

Almost everything we do in the workplace is a project, from the smallest task to the largest endeavor. All of this work can benefit from some simple project-management techniques.

Accomplished more than 30,000+ hours of project management across marketing and advertising industries through 15 years of project lead commitment in applying and managing the outlines of the twelve steps of managing projects without creating a lot of extra overhead, these imply the usage of traditional PM tools—such as Gantt charts and network diagrams that productively assist me in managing not only 1 project at a time, but to manage concurrent projects' workload effectively.

In summary, successful projects record the full definition of project scope, identification of task list, estimation of costs and time, the accuracy of allocation and spending.

In real world, the best practice and determination of project management are the key success to project cost-saving, making decision on in-sourcing resources, and even productivity in driving cross-functional team.