This month marks two years and three months since I began posting every weekday on LinkedIn to build my visibility and personal brand.
In that time, I went from having a LinkedIn network of just under 6,000 people (gathered over TWELVE years) to now having over 35,000 followers – in less than a fraction of the time.
To celebrate this new milestone, I want to share with you 35 LinkedIn lessons I've learnt along the way that might help you with your own visibility goals on LinkedIn - whether that's for the purpose of getting noticed in your career, or attracting clients to your business.
Here are the 35 lessons (in no particular order).
- Make the decision to #startbeingvisible on LinkedIn
- Don’t try to be on all the other social media platforms at the same time
- Commit to creating and posting content on a weekly basis
- Prepare for a marathon, not a sprint
- Plug in to a community on LinkedIn
- Don’t join engagement pods
- Build LinkedIn into your schedule
- Don’t just wait for inspiration to post
- Capture every potential content idea
- Plan your content in advance
- Ignore the critical voices in your head around your own content
- Don’t shy away from videos
- Don’t send people unsolicited DMs without a seriously good reason
- Don’t mass tag people on your posts
- Share useful stuff with your audience
- Leaders naturally attract followers. Lead your audience with your content.
- Remember to inject your personality into your posts.
- Use your personal profile more than your company page - people connect with people
- A good profile picture makes all the difference
- Niche down as far as possible
- Figure out what to want to be known for and create content around this
- Build your personal brand for yourself, not your organisation
- Make the About section of your profile about your audience, not about you
- The more you create content, the more content ideas you’ll have
- Commenting on other people’s posts helps you to be visible
- Building relationships is key. Get to know your network on and off the platform
- Without posting content, you are invisible
- You can have a “viral” post today and one that bombs tomorrow. Detach your ego from your posts
- Treat each post as an opportunity to have a conversation with your audience.
- Always reply to comments on your own posts
- Done is better than perfect. Don’t overthink your posts
- Vary your content form to keep things interesting
- Get professional help if you’re serious about seeing results from LinkedIn
- Stay consistent. Don’t give up
- The best opportunities come to those who are visible
???Which of these lessons resonate with you the most? Let me know in the comments…
DISCOVER YOUR LINKEDIN VISIBILITY SCORE
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Business Development Manager - Middle East, Africa ?? 50,000 Followers
1 年I made my 35000 yesterday and was searching for 35000 and found this great post from you
Better work days + soul-aligned opportunities are possible ??Watch my episodes of Career & Life Momentum Chats to start upgrading your career and life journey
2 年I love these tips, ?? Mildred Talabi MCIPR! And congrats on 45k followers! You are a golden example of how to offer value LinkedIn and beyond.
4X Founder | Business Coach & Mentor | Visionary Rebel | Impact Amplifier | Reinvention Architect | Thinking Partner for Bold Entrepreneurs | XChange Facilitator ??Community & Ai Workshops
2 年Yes to all of those things! Curious where the sales come in? Actually making money from being visable is a totally different set of skills that very few talk about!
Project Manager | Career Coach
2 年A very informative post, thank you! ??
Rediscover your passion for life by listening more. Change happens, it's natural. I help people exhausted by change learn to listen with all their senses discover the next step
2 年Firstly congratulations. Secondly thank you ?? Mildred Talabi :-) As Nicola Buckley - Women's Leadership Coach says, it's great to be reminded that connection and visibility isn't rocket science! As someone just coming out of a period of invisibility, being told "this works", "do that", it's wonderful to have your clear reminders of what's worked for you. I'm pleased the personal connection is still part of this list as I've been concerned these past couple of years that many more people are hiding behind pages.