#35: Easy Automation, Prompt school, ChatGPT Masterclass

Let’s start again, shall we?

Hello! I don’t know if you’ve noticed, but this newsletter has always been a bit…random.

With the launch of the membership site coming*, I had a think, a scribble on my whiteboard, and a chat with my old mate ChatGPT.

There are a LOT of newsletters about AI news and tools. There are a lot of tech-based AI newsletters too. I want this to be different:

• 1. Education, not just information

1. 2. Actionable, practical advice
2. 3. Accessible, jargon-free language

So in reading AIFNT, you know you’re going to learn a little something useful, every single week, improving your AI knowledge every time.

*I know, I know - it’s taking an age to actually finish, but it’ll be worth it, I promise! Join the waitlist here.

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?? This week:

• Automation: ‘Make’ automation easy peasy
• Prompt School: Maximise your offer with Hormozi’s $100m offers
• Freebies: 2-hour ChatGPT masterclass
• AI Posts of the Week: featuring Drew Brucker, Allie K Miller and more

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?? ‘Make’ automation easy peasy

A lot of us know Zapier, but very few of us know Make - and in my opinion, it’s a lot easier to use. Make.com is a no-code automation platform, so non-techies like us can save a ton of time by automating everyday processes.

What is Make?

Make.com has 4 different subscription tiers:

Free

Core: $9/mo

Pro: $16/mo

Teams: $29/mo

The free version is more than enough to have a good old play and get to grips with the possibilities.

Once you’re in, it’ll prompt you to create a new Scenario - which is like a workflow. Here’s what one of those looks like:

The above Scenario reads my email inbox and then populates a Google sheet with information whenever I get a certain email type, e.g. a lead.

The most exciting thing about Make is the fact it’s connected to 1701 apps, including all the biggies: Notion, Hubspot, Airtable, Calendly, Slack, Monday, LinkedIn, etc. But even more excitingly, you can connect it to ChatGPT and Claude, so you can run prompts or analysis at any point in the workflow.

The potential here is pretty staggering. Trust me, once you’ve had a little play, you’ll want to book a few weeks off just to focus on Make.

Here are a couple of simple use cases to whet your appetite:

Shopify Sales

1. 1. Scan for abandoned carts on Shopify

• 2. Send an email via Mailchimp to nudge them

Lead Generation

• Grab new leads from Facebook
• Add all the details to Hubspot
• Automatically start an email campaign on Mailchimp

I see the main benefits of Make.com as follows:

1. 1. You can get automation live in minutes, not hours
2. 2. Run automations in real time or set up a schedule
3. 3. Drag-and-drop interface instead of complex coding
4. 4. Huge range of app integrations
5. 5. Scenarios can have limitless workflows
6. 6. Automation can be run retrospectively – not just from the point of setup
7. 7. You can be as general or specific as you want with your triggers
8. 8. Mega user-friendly and non-technical – much more so than Zapier

For those of you who want to get started straight away, Matt Wolfe offers a great introduction to Make.com.?

?? Prompt School: Refining Your Offer

The Background:

Are you offering the right thing to the right audience? It’s the foundation of any business - but times change, people change, services change and often things can slide out of whack.

Refining your offer regularly can reveal revenue-sapping holes and help strengthen your position in the market. Here, I’m using Alex Hormozi’s $100m offer, but you can use any framework or theory you like.

The Prompt:

Act as a sales consultant, well versed in the knowledge of Alex Hormozi, in particular his bestselling book, $100m offers. You’re known for your detailed, highly actionable plans enabling your clients to grow their businesses to the next level.

I am a {your job title} at a {your business type} business, and I’m acting as your client. I’m looking to assess the strength of one of my current offer and your role is to help me analyse and then strengthen it.

Your task is to: 1. Analyse my current offer against Hormozi’s $100m offer structure 2. Illuminate the strengths of my current offer, and why 3. Explain the weaknesses of my current offer 4. Create a clear, structured action plan to fix all weaknesses and substantially strengthen my offer

I’m going to give you some details about my offer now: {What I sell} {Who I sell it to} {The problem I solve} {Any discounts, special offers, etc. running}

You will supplement the report with facts and statistics that support your assertions. Those facts and statistics should be exclusively from credible sources, and should be from the last 2 years only. If you are missing any information, do not hallucinate, ask me questions to fill in any gaps.

Please produce the report in markdown. Think carefully, take a deep breath and let’s begin.

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?? AIFNT Freebies

??2 Hour ChatGPT Masterclass: Everything You Need To Know

On Tuesday, I hosted a ChatGPT Masterclass, and hundreds of people from all over the world joined. Even my dog joined in, as you’ll see if you watch the replay.

This one is aimed at people who are new to ChatGPT, and want to get a better understanding of all the different things you can do with it.

We look at:

• - The structure of a strong prompt
• - All the different modes in ChatGPT Plus: data analysis, image generation, internet access and Vision
• - A few long “mega prompts”
• - How to build a Custom GPT

You can catch the recording for free here.

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?? Top AI Content Worth Checking Out

Here is a list of the best posts that popped up in my feed this week, in case you missed any of them:

• Jonathan Parsons and Andrew Bolis’ 50 ChatGPT Plugins for Marketers
• Isabella Bedoya’s Start Your AI Consulting Business
• Drew Bruckers’ How to Transform Your Brand Using AI
• Allie K Miller’s Think Banning AI Will Protect Your Company?

So that’s it for this week. Let me know below if you found this one helpful, and I’ll keep working away at it.

This week I’m doing some exciting things, including training the Executive Assistant of Reid Hoffman, Founder of LinkedIn - wow!

Have a wonderful one and see you next week,

Heather