#35 - 5 Non-Digital Marketing Tactics That Still Work

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In a world full of digital marketing, there are still some old-school tactics that get the job done. Let’s talk about five of them that are still as effective as ever:

1. Referral Marketing:

Referral marketing, or simply word-of-mouth, is gold.

The best kind of referral happens when a happy customer recommends your product or service to someone else—half your work is already done!

If you’re in the B2B space, just ask your clients to introduce you to others, or better yet, offer them a little incentive for bringing in new business.

This strategy has been a game-changer for many companies. But here’s the catch: your product or service has to be top-notch for people to rave about it.

2. Partnerships:

Partnerships come in all shapes and sizes, and they can give your business a big boost.

• Alliance Marketing: Find a partner who can promote and sell your products while earning a share of the profits. It’s a win-win with added value from both sides.
• Affiliate Marketing: This one’s similar but focused purely on commission. You bring in partners who sell your product and get a percentage of each sale.
• Co-Branding: Sometimes, two brands are better than one. By joining forces with another company, you can fill in each other’s gaps and create something new for your audience (or even a new one!).

3. Conferences & Meetups:

Let’s be honest—nothing beats meeting people face-to-face.

Attending industry events and meetups can put you in front of potential clients and partners, especially if you’re in B2B.

Plus, these events are perfect for learning from industry leaders. You’ll walk away with fresh insights and maybe even new ideas to innovate your business.

4. Networking:

When people think of networking, they usually picture big events.

But honestly, the best networking happens one-on-one.

You can start a simple conversation on LinkedIn, then meet up for coffee or a chat.

Building these personal connections over time is one of the most effective ways to grow your business.

It’s not about collecting business cards—it’s about building real relationships.

5. Public Speaking:

Want to be seen as an expert? Get on stage.

Public speaking gives you a platform to share valuable insights and show your expertise.

It’s great for your personal brand, and people are more likely to trust you—and your business—when they see you as a thought leader.

Conclusion:

While digital marketing dominates the space, these tried-and-true non-digital tactics still have serious power.

Whether it's through building partnerships, speaking at events, or simply having a meaningful conversation with a potential client, these methods help build trust and create real connections.

At the end of the day, people do business with people, and these tactics remind us of the value of personal interaction. So don’t overlook them—sometimes the old ways are still the best ways!

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