#33 - The Power of "Asking Questions" in Sales Meeting

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While this topic isn't strictly about marketing, it's a skill valuable to everyone, regardless of your role. At some point, we all have to do sales to progress in our professional lives.

Most people think answering a client’s questions during a sales meeting is the best way to build trust and make a quick deal. But what often gets missed is asking the right questions.

Asking good questions helps everyone involved. It helps us really understand the client’s problem and find the best solution.

When we ask good questions, clients see that we’re here to solve their problem, not just make a sale. They feel confident that we’re listening and will find the right answer.

My Experience

I worked in corporate business development for four years, talking to big bosses at banks, pharma companies, telecoms etc.

I learned that asking good questions and listening carefully can really speed up sales. I cut down the time to close deals from six to eight months to just three months on average.

Instead of answering questions right away, I started by asking questions to find out the client’s real problem.

Then, I’d talk about how I could help. After that, I’d answer their questions. This made me seem more helpful and trustworthy, like a problem-solver, not just someone trying to make a sale.

This approach helped me get some really big clients.

In your next meeting, try to start with asking some good questions. You might be surprised at how much it can improve your results.

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