33% of email recipients click on emails based on the subject line alone
Jason Jacobson
Connecting B2B sales teams with key decision-makers in their target market, to deliver meaningful and authentic initial sales conversations to drive revenue growth for the business
Whether you are distributing a mass email to your employees, reaching out to targeted media or trying to connect with a recruiter to score that dream job, the strength of your subject line can determine your success.
1. Give It a Hook
Think about how you can summarize the purpose of your email in just a few “wow” words! Your email open rate depends on it.
2. Short and Sweet
Nothing says “no thanks” like a subject line going from a few words to a long sentence.?Make your subject line between 30-50 characters tops.
3. Be Direct
Are you sharing an event time or details? Have some urgent questions that you need answered right away? Don’t wait for the body of the email to explain your urgency; let them know right away!
4. Timing Is Key
Together a perfect subject line and the time you send it make an unstoppable email. You don’t want to send your email late after work hours or too early before the day even begins. These are the times people are less likely to open your email. Think about the purpose as it relates to when you should send it.
5.CAP and!!!!!! Don’t Work
Using caps and exclamation points may get the receiver’s attention, but not in a positive way. Crafting your subject with a loud use of special characters and caps will send your email straight to SPAM!