32. How to come up with new ideas to improve anything

CLO (knocking his CEO’s cabin) : May I come in?

CEO : Of course, Thanks for guiding and assessing us on how good our Onboarding Process is last time. It was really helpful. What's the Gyaan for the day?

CLO : Yes, Today we will explore one awesome brainstorming technique called SCAMPER.

How to come up with new ideas to improve anything :

We need to Re-position our L&D and for that we need to come up with new ideas. SCAMPER is extremely useful when you're trying to develop or improve a product or service.?

The beauty of this tool is that it can also be applied to wide variety of situations be it product, service, people, process and many others.

Let us first understand what is 'SCAMPER' :

It is?a creative brainstorming technique, originated by?Alex Osborn, but put into 'SCAMPER' form by?Bob Eberle.

SCAMPER is a tool where you ask questions about your product or service by asking questions using each of the seven letters : S C A M P E R.

• Substitute? Different ingredients used? Other material? Other processes? Other place? Other approach? Other tone of voice? Someone else?
• Combine? Combine units, purposes, appeals or ideas? A blend, alloy, or an ensemble?
• Adapt? Is there anything else like this? What does this tell you? Is the past comparable?
• M
• Modify? Give it a new angle? Alter the colour, sound, odour, meaning, motion, and shape?
• Magnify? Can anything be added, time, frequency, height, length, strength? Can it be duplicated, multiplied or exaggerated?
• Minify? Can anything be taken away? Made smaller? Lowered? Shortened? Lightened? Omitted? Broken up? Rearrange? Swap components? Alter the pattern, sequence or layout? Change the pace or schedule? Transpose cause and effect?
• Put to other uses? As it is?… If modified?..
• Eliminate
• Reverse? Opposites? Backwards? Reverse roles? Change shoes? Turn tables? Turn other cheek? Transpose ‘+/-‘?

Let us now learn how to use SCAMPER. We will directly learn it from real life examples to keep it simple and easy for you to understand.?

Check this video with a real life example :

From this video, we learnt how SCAMPER is applied to a product.

Similarly, you can apply SCAMPER to any services, people, situations. The only limit is your imagination.

Here is one more example : Check this infographic where SCAMPER is applied on Car as a product.

As Automobile industry has matured with more than 100 years into business, look at how it leads to multiple products which are now actually seen in real life.

CEO : Awesome technique. Let's not only use this to Re-position our L&D, but also our products/services as well as other functions.

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